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Death by SMS, ABSOLUT Toasts Boston, MSFT Race-Swaps

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- Twitter's new It Guy: "Tennessee is nice. The first time I vomited was in tennessee, I think." The author -- allegedly a 28-year-old loafer just writing down whatever his 73-year-old dad says -- won over 40,000 followers since yesterday. We smell a deeper story.

- ABSOLUT toasts Boston.

- Fan tribute to Two Weeks by Grizzly Bear. It's like falling down a magic CG-woven rabbit hole. See official music video.

- Outcast changes gears.

- Ouch. We will never text-and-steer again.

- WPP revenue numbers, accompanied by potshots of William Shatner, because that's the way real men read charts.

- Microsoft bleaches for the Polish...?

by Angela Natividad    Aug-26-09    
Topic: Agencies, Brands, Campaigns



American Apparel Snatches Tutorial Market Away from Teens with Web Cams

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American Apparel is using YouTube to push a series of tutorials that teach all the different ways you can wear Le Sac, a versatile little sheath with string.

The vids are short, clean and to-the-point. Certainly helps that the demonstrator is easy to look at and listen to. (Can't help going there, but we speculate whether the Infamous Dov ever tried copping a feel. It's an unpleasant thought.)

more »

by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Video



No Worries, Gamer. Time Warner Understands About the Laggage.

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If you've ever played a massive multiplayer online game -- or at least watched that one episode of South Park -- then you're well-versed in the frustrations of laggage.

Lag is when you're in a crucial scenario in the game, but a crappy connection speed leaves your character in a vulnerable position just long enough to compromise you and your team.

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GoDaddy Girl So Squeaky-Clean, It Chafes

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Danica deserted for the watch hustle. Just weeks later, GoDaddy's taken to deluging press boxes with potshots of its new It Girl: Erin Kalin.

Unless the company's planning a cruel media deflowering, don't expect many shower videos in the near future. Her premiere video is labeled, "She's Hot, She Sings, She's a Mom!" -- and we wouldn't advise you watch it unless you want to hear honey harp on about her idyllic church upbringing and how it's so neat that she's a singer now, because, gosh, she's just always wanted to be one. And look at the kids! The adorable kids!

In the event that you're deaf, can't see children and have X-ray eyes, GoDaddy takes great care to label the home-grown country shlock under "Warning: GoDaddy-esque content!"

Stalk Erin on Twitter. (Given her follower count of a whoppin' 47, you'd probably make Bob's day.) Prerequisite: high tolerance for emoticons.

by Angela Natividad    Aug-25-09    
Topic: Brands, Campaigns, Online



Natural Women Make Comeback, Joy it Forward, Period Propaganda

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- Hey, little girl, feel better about your period.

- Joy it forward. Every time a beverage uses a happiness synonym that's not "happiness" (as in Happiness Factory), you can reasonably conclude you're dealing with Pepsi.

- "People like it, but they won't buy magazines with large women in them." More story here, props to MTLB for the link.

- Zippo makes branded entertainment leap.

- Intern-on-intern music video mayhem.

- Twitter elevator pitch contest. You have until tomorrow to enter and win a Flip!

by Angela Natividad    Aug-25-09    
Topic: Brands, Campaigns, Magazine, Online, Trends and Culture



British PSA Razes Perception About Mental Disorders

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"Schizophrenic Man Terrifies Kids at Party" is a YouTube piece released by English mental health charities Mind and Rethink under their "Time to Change" campaign. We like how it plays on our expectation of crass amateur video fare to illustrate two important messages:

o That people with mental disorders can function in society
o That retaining the stereotype of the off-the-hinge crazy person is counterproductive for everyone involved

It also reminded us that as kids, we were always screamy-scared about stuff we couldn't see, however facile or harmless said "stuff" actually was. And then, lightbulb moment, it was like hey, tripping out about schizophrenia is kind of like that.

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by Angela Natividad    Aug-25-09    
Topic: Campaigns, Cause, Good, Online, Trends and Culture, Video



For that Irresistible Peeling Feeling, Network with These Guys.

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The wtf-is-that at left is actually a business card for AGRIE Paint Services.

It may not look like much, but pull that green tab for one of the most gratifying experiences: peeling electrical tape back from a freshly-painted wall.

Post-peel, here's what you find.

Pocked-sized wonder,* dreamed up by Extreme Group, Toronto.

more »

by Angela Natividad    Aug-25-09    
Topic: Brands, Good, Packaging



Montel's Daughter Promotes Vegetarian Cafeteria Options

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If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?

In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.

more »

by Angela Natividad    Aug-24-09    
Topic: Cause, Celebrity, Commercials, Political, Television



Times Tough? Reward Your Stalwart Family -- with Upholstery!

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"It's funny how new furniture has a way of restoring people. Add something special to your home and experience it firsthand."

Awww. Tent cities have hardly folded up and we're already being hawked side tables. The piece at left comes from "Is it Home Yet?", a campaign/sweepstakes meant to bring gunshy spenders back into furniture showrooms.

The World Market Center Last Vegas, a showroom and exhibition space for the furniture industry, is pushing the effort, with help from collaborators like the National Home Furnishings Association and the Western Home Furnishing Association. In addition to a nationwide multimedia push, it will receive still more attention from widespread celebration of "National Home Furnishings Month" -- September, a traditional (but cozy!) period of change.

Note the ornaments of an industry calibrated for battle: a couch that, according to its materials tag, meets or exceeds "comfort and happiness standards"; and a slogan that appears on a rustic welcome mat. You can also expect to be heavily exposed to soft-touch shots of smiling unbroken families, cushy stuffed couches and other timeless accoutrements of the resilient nuclear unit.

more »

by Angela Natividad    Aug-24-09    
Topic: Bad, Campaigns, Online, Outdoor, Promotions, Trends and Culture



Candystand + Facebook; TimeOut Hooks Up; 4Chan vs, the Lord's Chil'ren

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- "The hottest ads on the planet!" Ivan of CreativeBits contemplates the Eternal Mystery: whether sex in advertising sells.

- Candystand leaps aboard Facebook Connect.

- After hurting Toronto's feelings, DraftFCB Coors billboards get pulled.

- TimeOut NY wantsta hook up. Dolla make ya holla? Yeah, baby, yeah.

- More premium Twitter account talk. Some features already in pilot-mode.

- 4Chan attacks the Facebook Christians.

- tweetzi -- another Twitter search site. Results toggling features are pretty saucy though if your eyes ever manage to adjust to thick-ass Courier.

by Angela Natividad    Aug-24-09    
Topic: Agencies, Brands, Campaigns, Social, Strange



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