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Marijuana users Offer to Pay Taxes. Stations Refuse to Air Ad

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There is a valid argument for not legalizing marijuana. There's also a valid argument for doing so and it's being made in a new commercial from California's Marijuana Policy Project Foundation featuring a marijuana user.

In the commercial, the woman says, "...the governor and legislators are ignoring millions of Californians who want to pay taxes. We're marijuana consumers. Instead of being treated like criminals for using a substance safer than alcohol, we want to pay our fair share."

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by Steve Hall    Jul- 8-09    
Topic: Cause, Commercials



Is That Blue Sky in the Background of This Prius Promotion?

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See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.

From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.

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by Steve Hall    Jul- 8-09    
Topic: Good, Mobile/Wireless, Outdoor, Promotions



156 Kids With 156 Binders Get Synchronized

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Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.

Though it's kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That's really all it is. We like simplicity.

And there's some cultural relevance we're quite sure we're not understanding as we don't speak the local language. Doesn't matter. Still fun.

by Steve Hall    Jul- 8-09    
Topic: Good, Video



Acronyms and 'Bust-Accentuating Top' Make For Bad Truth Ad

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Arnold is out with another mock interview ad for the Truth campaign. In this entry, a seemingly immovable woman is subjected to the interviewers over-excited explanation of yet another business acronym. This one's AMPED or Articulate Motivated Passionate Energetic, which, clearly this woman is not.

The interviewer is amusingly animated. The woman is a dead fish. Perhaps due to years of suffering under the weight of her...oh that would be so rudely sexist to say! How dare we? Oh but wait. AdFreak got all sexist by suggesting just because the woman is wearing a "bust-accentuating" top, the ad is a bit NSFW. Huh?

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by Steve Hall    Jul- 8-09    
Topic: Bad, Cause, Commercials, Creative Commentary, Opinion



Axe: Now Available in Leather

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Is it an ad for chocolate? A modern ad for Chrysler's new "rich, Corinthian leather?" A preview for a yet another scifi/horror movie in which creepy things crawl underneath your skin? Or is it an ad for Axe deodorant? If it wasn't labeled and logo'd as an Axe ad, we're not sure we'd know

by Steve Hall    Jul- 8-09    
Topic: Commercials, Racy, Strange



How to Get People to Stop Calling You

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Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition.

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by Steve Hall    Jul- 8-09    
Topic: Celebrity, Mobile/Wireless, Promotions, Strange



It's A Fake, Fake, Fake, Fake World

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Have you ever walked around the city and wondered whether or not your the only person there and the rest of the city is just one giant prop? No? Well the guy in this Barclays commercial does. That is until he bumps into a Barclays bank and all his worts nightmares are eradicated. Why? Because Barclays has substance in a world of financial insecurity. Or so they say.

by Steve Hall    Jul- 7-09    
Topic: Commercials, Good



Bill Posters Are Ugly. Except the Ones Created by Ad Agencies

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Remember when the whole anti-graffiti thing was all the rage with marketers trying to hire graffiti artists to "bomb" their brand all over the place? Well its back. OK, not really but here's a twist on the whole thing.

In Australia, there's an apparent bill posting problem causing undue visual pollution. Making matters worse are the ugly signs telling people bill posting is not appreciated. Well, always the category of company to put its mark on something, an ad agency has come to the rescue.

Happy Soldiers has taken it upon itself to rid the urban environment of bill posting and the ugly posters decrying it. How? With more postings, of course. But, this being the work of an ad agency, these are no ugly postings. Nope.

Have a look.

by Steve Hall    Jul- 7-09    
Topic: Agencies, Outdoor, Poster



Brands Go Green For Rain Forest

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Last week in London's Piccadilly Circus, St Trinian star Talulah Riley posed in front of new Princess Rainforest Project billboards which feature an animated frog. Riley virtually kissed the frog from afar optical allusion-style.

McDonald's and Coke are supporters of the effort. The Coke sign tuns green and shows the faces of Daniel Craig, Harrison Ford and Kermit the Frog.

Other campiagn elements include MySpace (???), Facebook and Twitter.

London's Cake Group created the campaign. See images here, here and here.

by Steve Hall    Jul- 7-09    
Topic: Cause, Celebrity, Outdoor



North Korea On Its Way Towards Mud Wrestling Beer Babes

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As quirky (by our standards) as a Japanese commercial, brewer Taedonggang has launched North Korea's first beer commercial. The two-and-a-half minute commercial touts the beer as the new look of Pyongyang and that it will ease stress - not a bad selling point for a country which appears to have a lot of stress going on inside it.

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by Steve Hall    Jul- 7-09    
Topic: Commercials, Opinion, Strange



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