As if there aren't already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee. It's called Wild It Up (screenshots) and it lets you...yea..."wild up" any photo by adding goofy clip art.
So what's the point of it all? Supposedly, it will get people to try Caribou's eight new Wild Cooler drinks. And it just might work because all people have to do is print their wild'd up image and present it at any Caribou Coffee for a free drink.
Hmm. Sounds like a simple coupon would have been much easier and cheaper. Oh, OK, coupons are terribly boring and everyone just throws them away. So, yea, Facebook app!!!
If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it's not and that's why this new work for Swiss Air leaves us with a big, "Huh?"
Created by Publicis Zurich, written and directed (and voiced) by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball") and edited by Cut + Run, the spot aims to describe "modern day travel via air.
more »
Getting all power of the human spirit on us, Nike is out with Back Your Block, a $650,000 grant program developed to support local communities and schools and to "unlock the potential of young people through programs that focus on sport."
Social marketing (formerly youth marketing..but, ya know, they jumped on the bus just like everyone else) agency Mr. Youth, created the campaign website, a promotional video, blog outreach and activated an army of 250 Task Force influencers to pimp the effort buzz marketing-style.
more »
One of the most interesting people I met at Cannes last week was Herve De Clerck, who runs Ad Forum and Act Responsible.
In this video he talks about how Ad Forum operates, and in great length about Act Responsible -- its humble roots out of the ashes of 9/11, and how it's pushing to do two interesting things:
o Encourage the advertising industry to contribute its talent to social and environmental causes
o Promote the work of those that do
"Every year we gather the work for social and environmental issues ... and every year, we put on an exhibition," he said. The exhibition was held with support from DraftFCB, on a sunny terrace alongside the Palais, where you could grab a coffee, check out the beach and stroll at leisure through a wide-open gallery of interactive and print-based cause work from around the world.
more »
Yea, we know moms (yes, we are making that assumption) can sometimes get violent at the checkout counter but these two women take violence to a new level in this Mountain Dew Level Up or Die spot for the brand's Game Fuel.
The work was created by BBDO New York with visual effects from Zoic Studios.
Here's a pair of ads for Westwood College, one of those vocational schools where you can get a degree in three years and start your career!
These are more engaging than potshots of nurses taking blood pressure while degree options scroll by. They're a little more casual, and the focus is on the various mundane personalities (and costumes) you take on as you move from dead-end job to CAREER!
And when we say CAREER!, we mean a desk somewhere, which, Westwood fails to mention, is often infinitely less stellar than singing happy birthday songs at TGI Friday's.
Work by Cactus/Denver.
more »
A new iPhone app, Yowza, developed by Heroes Matt Parkman character Greg Grunberg and powered by Sysco's relationship with 400,000 retail customers will make saving money a lot easier and a lot less cluttered.
Rather than fooling with a stack of coupons at checkout, those with an iPhone (or iTouch) simply show a digital coupon and the savings is automatically deducted from the purchase price.
Retailers that have already signed with Yowza!! include Sears, McDonald's, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Sports Authority, Rubio's Fresh Mexican Grill, Pier 1 Imports, REI, Saks Fifth Avenue, Regency Shopping Centers, California Pizza Kitchen, American Golf Corporation, Cavallo Point Lodge, Marmalade Café, Traditional Jewelers, American Car Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group, Cheeseburger Restaurants, Kiehl's, Midway Car Rental, Santana Row Shopping Center, Seaton, Jill Roberts and many others.
Yet another blow to the Sunday newspaper.
Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares. In the video, regular people and famous people (Clive Barker and Deepak Chopra) talk about how their dreams and nightmares affect their lives and their work.
more »
OK so we trashed Gyro Worldwide for changing their name to Quaker City Mercentile but the agency is definitely onto something. We all know the ad industry is in a serious state of crash and burn. Spending is down. Layoffs are up. Agencies are dying.
What do smart investment advisers always tell you? Diversify. Yes, diversify. Don't put all your eggs in one basket and that's just what QCM is doing. It's got a series of books. It's produced films. It has a brand of rum, Sailor Jerry. And now the agency has taken a major stake in New England's Narragansett Brewery. Yup. The agency is making beer now.
more »
Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots.
The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.*
more »
|
|
