Maybe it's our short attention span. Maybe it's our overly simplistic mind. Maybe it's our aversion to creative full of distracting hack job jumble cuts and irrelevant metaphors. Whatever it is, we had to watch these two DDB West-created, Epoch Films-produced Wells Fargo commercials a few times before we realized they touted the organization's online banking services and automatic savings programs.
Come one Epoch! You guys did that awesome JCPenney commercial. Granted you submitted it illegally to Cannes last year but still. Who got their hands on this Wells Fargo work? Your interns?
Not exactly the way to compliment your potential customers but fun none the less is Are You Popular, a website for UK-based Phones 4U which analyzes photographs to determine what makes a person such a loser.
Basically, it's a lame send-t-a-friend that, well, doesn't really accomplish anything at all other than letting you insult your friends and get insulted yourself.
As part of his research project "about the future model of advertising" for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that's very cool. The survey takes scenes from Mad Men and dubs the survey questions right into the scene. Way more interesting than page after page of plain text. Ingenious, actually.
Remember Tom Dickson from BlendTec? He's the guy who tosses stuff into a blender infomercial-style. Mullen grabbed him for a video that promotes a new Olympus camera. Tossing everything from an SLR to a point and shoot to a lens to an HD camcorder to a voice recorder to some sweet art, Tom blends up a master piece: The Olympus EP1, the ultimate gadget.
Oddly, the thing looks like it came out of the fifties but some Olympus designer probably that that'd be all retro-cool.
- Six Apart offers VideoEgg's scroll-proof Twig ad unit to bloggers.
- How not to be an idiot at PR as illustrated by an idiot doing his own PR.
- So yea, everyone loves Crispin Porter + Bogusky's work for Burger King. Great stuff, right? Wins lots of awards. All good, right? Well, no. From 2003, one year before Crispin took on the account, to 2008, the chain's market share fell to 14.2% from 15.6% while McDonald's grew from 43.6% to 46.8%. draw your own conclusions.
- Under Armour is out with its first football work this week. Its UA Create and UA Dominate boots hope to compete with Nike and Adidas premium boots.
In the "this absolutely has to be a spoof" category, comes Pet Airways, an airline that's all about your little furry one. The pets get to fly in the main cabin rather than below and are cared for inflight by airline personnel. Yes, it's true. And it's not a spoof.
The airline, created by Alysa Bunder and Dan Wiesel ans operated by Suburban Air Freight, will begin flight in July with service to D.C., New York, Chicago, Denver and Los Angeles. Each flight costs $149.
And, no, the pet owners do not fly in the cargo hold along with their pets. They have to find their on mode of transportation.
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
But now it's time for us to stand behind one of our fellow media outlets, Adland, which, in a very non-lazy/non-trendy fashion, had planned to offer video commentary of the week for its readers. Adland's Ask Wappling had asked a friend and former copywriter to be her cameraman and that's where the douchebaggery started.
Because her chosen cameraman was a former copywriter, the organizers of Cannes seem to think he's trying to sneak in for a free ride as a copywriter and not as a cameraman for Ask. That's just retar...oh wait, we can't use that word, right? Anyway, that's just idiotic.
If anyone here has any clout with the organizer's, can you please deliver them a swift slap upside the head and tell them to stop being such idiots? Thank you very much.
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
Arrived yesterday: five-hour train ride from Gare de Lyon to the Cannes station, which appears to be dead-center of nowhere. You can immediately tell who came from the city because we're all still in coats, looking grimy and sordid.
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First ad I saw upon entering the Palais. Where better than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?
Somewhat less depressing than the wrist slitter cause ad that appeared on BART trains during New Years Eve '06.
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