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Sasquatch is Back For Jack Link's Beef Jerky Three years ago, Sasquatch wandered the woods for Jack Link's Beef Jerky. Now he's dancing atop an iPhone for Living Sasquatch, a site on which you can make your own Sasquatch movie. Somehow this sell beef jerky. We're not quite sure how though. Pfizer Defends Merits of Dead Rat with (Over)Informative Making-Of A few months ago Pfizer released an ad meant to discourage people from buying prescription drugs from unregulated sources like the 'net. In the moralistic, painfully allegorical tone cause spots sometimes adopt, it featured a man checking his mail, popping a pill and bemusedly pulling a dead rat out of his throat. The ad naturally generated flak for the Advertising Standards Authority (ASA), which regulates ads in the UK and has, based on X number of adamant letters, banned ads for a wide variety of reasons -- from claims to increase eyelash length to, well, heresy. The ASA ultimately decided Pfizer's counterfeit medicine ad didn't breach code, which means it can still run in the UK. But in some warped knee-jerk effort to clear the public mind of any wrongdoing on its part, the pharma decided to produce a making-of. Subway Does Singing Auditions Thing for $5 Footlongs. Subway's whoring for musical auditions to promote its $5 footlongs over the interwebs. And while the topic matter makes every entry cheesy by default, that's not to say all them are bad. Vote for favourites or unlock "bonus exclusive bloopers."* There's a line fresh out of the buzzword generator. =P Students Urged to Take Action For Darfur JWT Toronto has created a new commercial for STAND (Students Take Action Now Darfur) which follows a boy and his family as his village is attacked and the boy is killed while his brother looks on. The commercial closes with the boy stating his name and the tags, "Every death has a name. Every name has a story." The spot points to Stand For the Dead where visitors can be "assigned an individual who has been killed in the genocide and carry on their fight now they are no longer able." The commercial is oddly soothing for something that's supposed to call attention to a horrific situation. However, it's accessible as opposed to an in-your-face live action commercial that would just come off like some action movie with no meaning. This commercial draws you in and gives personality to the issue. Because Sending a Package Shouldn't Feel Like the Temple of Doom. There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant. But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!"). Apart from all that, pretty work by agency Doner and production firm Psyop. Cool Tobacco Peeps Publish Nikoteen For Young Hipsters Kelliher Samets Volk has launched Nikoteen, an online magazine to help the Vermont Department of Health expose the apparently deceptive marketing practices of tobacco companies. Nikoteen mimics popular youth-oriented Web sites for music, celebrities, sports and horoscopes. The Nikoteen site is accessible via the Web site for Our Voices Xposed. The OVX site includes information on tobacco companies as well as the opportunity to enter OVX Studios where visitors can cast actors, choose scenes and select products to place in their own movies. OVX is a youth-led, youth-run movement in Vermont that is focused on exposing the truth about the deceptive marketing practices of tobacco companies. Airlines Don't Understand Width More Important Than Length Airlines need to stop deluding us into the fact flying, apart from First Class, is anything other than the nightmarish scenario depicted in the first half of this JetBlue commercial from JWT New York. After showing us the horror of the reclining seat, we are transported to the nirvana of JetBlue's extra legroom. While extra legroom may be great, it does nothing to address the problem of getting stuck next to a fat person for a cross country flight. And the person doesn't even have to be all that fat, if fat at all, to make life miserable for six hours. As they always tell us in an entirely different arena, it's the width that matters, not the length. The spot was produced by Blacklist and dirested by againstallodds. When High Blood Pressure Is A Good Thing Oh how we love us a weird-ass, whacked out Japanese television commercial. This one, which, yes, is old, is for Suntory tea which claims to help those with high blood pressure. Though it's a very good thing the guy in this commercial has high blood pressure. Nothing like putting a positive spin on a health issue. Sadly, we'll never see commercials like this here in America. Luckily, Japan hasn't yet heard of cause groups whose sole purpose is to remove every last vestige of humor from our lives...and from all out TV commercials. Samsung Unleashes Spore on Streets of Austria Samsung is doing something weird in Austria. And it has to do with its LED TVs and the online game Spore. They've taken to the streets with the Spore creature posing with people and leading them in a little dance. Enjoy all the street action here. Road Trip + Twitter = Roadtwip Twitter has inspired everything. It's changed the way people communicate. It's become a marketing platform. It's become a direct marketing channel. It's lent credence to the notion "conversations" can actually occur between a brand and a person. And...it's given us Oprah whether we like it or not. So why not a road trip? Or, rather, a Roadtwip. Oh yes. Much like iPhone's "there's an app for that," there's an app for anything and everything you want to do with Twitter. Why not a road trip app? OK so Roadtwip isn't actually an app, rather a physical road trip during which three people hop in a car and, for two weeks, traverse the country "seeking the emerging future for a new America." 
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