Beyonce to Front Nintendo Rhythm Heaven Campaign

A lover of Super Mario, Beyonce has offered up her fan girlishness to Nintendo and will become the spokesperson for the company's new game, Rhythm Heaven, due to release April 5. Beyonce will appear in television commercial (making of here) as well as print ads and online.

The singer follows Nicole Kidman, America Ferrera, Carrie Underwood, Lisa Kudrow and Liv Tyler as spokesmodels for the brand.

Tums Relieves, Peeps Judge, ad:tech Extends,

- Tums comes to the rescue of those who love really good food.

- New York and London-based editing company Peep Show is hosting a judging panel at the Association of Independent Editors Awards April 2.

- The Early Bird discount for ad:tech San Francisco has been extended through Friday, March 27. Save 40 percent using discount code SFCONF2.

- The One Club will host its first ever Creative Week NYC May 4-8. The event will consist of the One Show, One Show Interactive, On Show Design, parties, screenings, museum exhibitions and other events.

- Adidas House Party gets Simpsons spoof treatment.

New LG Technology Removes Unpleasantries from Television

What do you get when you combine a keynote with some new technology from LG? This ridiculous video highlighting the company's new language filtering, happy time feature and cartooner. Right. Funny. Sort of. But definitely different.

Honda Insight Commercial's Carbon Footprint Not What It Seems

A hybrid vehicle is supposed to save energy and be kind to the environment, right? Honda hopes to drive right up that alley with its new Insight hybrid vehicle. All good.

But, while watching this new W+K Amsterdam-created commercial, Let It Shine, we can't help but wonder how much gas was used to power all those cars in the commercial. But wait, wait. You will be pleased to know that while the agency intended to shoot the commercial "live" with real cars flashing real headlights, the were concerned with the carbon footprint and opted for another solution.

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It's the JCPenney Speed Dressing Girl!

Oh look. There is life after appearing in a fake ad that won a Bronze Lion. If we're not mistaken, the girl in this Baskin Robbin's ad is the same girl who appeared in the famed JCPenney Speed Dressing commercial.

In this ad, dad and daughter set out on a driving lesson but don't get very far. Does dad get angry? Nope. Not al all. He lauds his daughters mirror adjusting abilities and thinks they should head to Baskin Robbins after all

Creative Director to Eat Shorts if Agency Doesn't Win Solar Energy Account

We've seen all manner of antics from agencies vying for accounts but we really like this one from Boston's Captains of Industry. In a video, Founder and Creative Director Ted Page sits down to tell inform us if his agency doesn't win a solar energy account in 2009, he will literally eat his shorts on camera and post the video to YouTube.

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KFC Mascot Gets Community Service-Savvy

When we first heard that KFC Colonels were circulating Louisville and filling in potholes, we had this horrible mental image of street cavities being retrofitted into giant buckets of fried chicken.

The reality behind KFC's road-refreshment project is more benign, if not as nice-smelling. To celebrate its dedication to freshness, KFC plans to re-tar potholes and refresh roads in five major cities across the nation.

Instead of luring stupid-hungry drivers out of their cars with chicken in dangerous places, the filled-in holes will feature a road-stenciled "Re-freshed by KFC." (Temporary chalk, natch.)

Oddly satisfying to see a corporate mascot don a yellow vest and do something for the community. What are the odds we could get Karl Lagerfeld to re-tar roadsides?

Hey, Look. Condom Ads with Sex in Them.

Gratuitous raunch, black humour, etc. all appear in these ads for LifeStyles' SKYN line, which trips all over itself in an anxious commitment to "change safe sex forever."

All we got out of this was lag and choppiness, with the occasional softporn moment for good measure. There are punchlines at the end that we didn't entirely understand, due to said lag and choppiness and general being-distracted-by-shinier-shit.

Don't blame our connection; the site just has a lot going on. (Really though, do the TV spots have to rotate? Being merched shouldn't feel like Duck Hunt.)

Work by AMP Agency/Boston. Pressie reads, "New Campaign Adds Sensuality to Condom Advertising." As if that's innovative. Or something.

Heh-Heh, British Stuff for Shoe Brand.

With help from digital agency Holler, footwear brand Kickers is launching an online comedy sketch series called "Random Bandits," which features characters from TV show Modern Toss and guest voice-overs from the UK's The Office.

The effort'll run for three months, beginning in the first week of April, and will "send up everything from entertainment, popular culture and even social networks." Hope you're equipped with that slapstick Brit wit. You'll definitely need it for this dive back into MySpace.

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'He Lives Vicariously ... Through Himself.'

He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.

Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.

Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.

Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."

The quotations around "interesting" are from them, not us. Smirk.

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