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Saucy Southern Heif Seeks Entry into Golden State The California Milk Advisory Board continues its Happy Cow casting call with an entry from April, a down-home Southern diva. She sings country, has an entourage of ganders and makes the Cali cows all catty. Click on the April videotape to watch her audition. In the event that Simpering Belle just isn't your accent of choice, check out last month's entry from Soo (she's got Soeul!). Runningmen Take on Fairer Sex in Boy/Girl Dash-Match The battle of the sexes gets all literal on yo' ass in "Men vs Women" by 72andSunny. Propelled forth by the challenge of racking up the most kilometres for their gender, Nike-decked runners take to the streets in the playful spirit of competition. (We totally eat this stuff up. Remember those Mia Hamm vs. Michael Jordan Gatorade ads?) Neat thing is, this isn't just an ad. If you're rooting for any particular team, and provided your knees are in fine shape, join in the fun at NikePlus.com. (Digital material by AKQA.) Note how everybody seems to own a Macbook Pro. o_O Nike and Apple have collaborated before on a Nike + iPod clothing line, so it should come as no surprise they're still bedtime buddies. Song's cool, too: Run (I'm a Natural Disaster) by Gnarls Barkley. Because It's Hard to Puff-Puff-Pass with Your Parents Weighing Your Arm Down. In a tech-zealous adaptation of the WWJD? wristband trend, The Sound Advice Project lets parents record DON'T-DO-DRUGS! messages, which are translated into a "three-dimensional representation" and made into bracelets for impressionable weebies. We dig how some of the printwork totally plays on pre-ado insecurities: "His voice is cracking. He embarrasses easily. Now is the perfect time to buy him a bracelet." Oh, that's just malevolent. But it probably merits pointing out that any kid willing to wear Mummy's good intentions on his sleeve is probably more at risk of getting his favourite snowcap stolen than of smoking a blunt after school. Herpes to Go, Cewebrities in the Wild, Banging Power, Calacanis-Style Damage Control - @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats. - Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone? - Mark Cuban invests in poo-inducing pizza. Just read the story, man. - More 'net-based teen angst. - "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes. - Why Jason Calacanis employed a felon -- or how to handle negative press. Puma Rides Volvo on the Shores of Rio There's this competition called Volvo Ocean Race, in which heavily sponsored boat junkies take their latent talents to the high seas.* To promote both its participation and its nautical domination, Puma left Il Mostro signage and giant footprints in the sand on the beaches around Rio, which is where the competition goes down this year. Il Mostro's the name of its boat. (Guess it's somewhat more resonant than O Gato Gigante.) Two lucky civilians will be chosen to join Il Mostro's boat crew for one day. Visit the Puma Enigma site for more details. The site doesn't presently work the way it's supposed to -- where you click on a flag and go directly to a brand destination. As things stand, no amount of clicking gets you much of anywhere -- except for the innocuous Puma.com logo at the bottom right-hand side, which sends you to the Puma Ocean Racing blog. Beachside stunt by Espalhe Marketing de Guerrilha for Puma Sports Brazil. Coke's Happiness Factory Shakes the Sleepies Out "Happiness Factory 3" continues Coke's Happiness Factory/Open Happiness campaign with a Monday-friendly beginning we can all identify with. Mid-yawn, a guy hits up a Coke vending machine, compelling all the Wonderland creatures inside to yawn too. There's a bit of authoritative clapping, then some feel-good pop music kicks in. Everyone snaps open their Cokes, and both worlds bloom into quotidian activity. Arby's Makes Grease-Stained Tribute to Mona Lisa Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we're like, hey, that's kind of cool. That's the feeling you get when you watch "Burger Grease Art," where a guy uses the grease from non-Arby's burgers to create a giant reproduction of Da Vinci's enigmatic lady. Across the bottom of the video -- which we really couldn't help sitting through, even as we clutched our stomachs and began to dry-heave -- is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby's Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.) Mobile Trends Toward Futurism, Commerce, and Laziness Saturday's session at SXSW 2009 on Emerging Trends in Mobile gave audience members food for thought and panelists a run for their money. The heavily international crowd (which included an estimated 25 percent non-American attendants) seemed to be, from a show of hands, a well-informed group with a good number of mobile developers in attendance. Topics ranged from better device-charging solutions to developing for devices that come closer to standard Internet browsing every year. All in all, it was given that WAP technology is dead, fully Flash-enabled devices are the next step, image recognition capabilities and more detailed location-based information are crucial, and the idea that you'd have to actually plug a device into an outlet for any reason is becoming increasingly laughable. What does this mean for marketers? 
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