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'It's Just Such a Thrill When Somebody Comes Up and Says I'm Glad You Made Those Clubs.'

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To kick off its "engineering smiles for 50 years" campaign, PING puts founder Karstein Solheim on the platform. The work is a more bearable version of the sap-saturated Sprint/Dan Hesse material: it's just a simple, no-frills voiceover with product imagery.

Unpretentious, nice and neat. By The Martin Agency, whose class-act status was heavy on the spin last week as the result of news that it would lay off staffers -- and give competing agencies up to half the shafted Martinites' first month's pay in exchange for hiring them.

more »

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Commercials, Television



Heavens, No, It's Some Guy's Ass!

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Fashion whore Jeremy Dante put our eyeballs in touch with the rear-wheel drive on this Armani Exchange ad -- which is currently languishing on the cutting-room floor.

Here's the story: the piece was slated to hit New York's Meatpacking District but was rejected by the Van Wagner Billboard company, which deemed it too racy. General consensus blames the rejection on the man-lumps, but I don't know, maybe it had less to do with that than the fact that it looks like he's wanking in a corner.

As an addendum to that, there's also the matter of the copious cleavage (which, to be fair, never really stops anybody from appearing on a billboard) and implied menage-a-trois (do fashionistas mind the occasional gangbang?). But hey, if the internet says VW's rejection is all about ass, then who are we to argue.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Poster, Racy



The FedEx Box: Both Medium and Message

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Diggin' these prints by DM9 DDB/Brazil. In each, a FedEx delivery box is positioned as a conduit for items that bear some storytelling cachet. Two sets of hands, reaching toward each other from top and bottom of the frame, represent giver and receiver.

Perfect delivery, no pun intended. (Don't you hate it when people say that? Because if the pun isn't intended, isn't it terrifically convenient that it's there?)

See Trumpet -- the more popular piece -- and Robot.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Magazine, Poster



Sexting Suicide, Sad Pups for PETA, Evan Williams' Life in Longform

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- Adidas launches branded video hub. Welcome to Bandwagonsville!

- New Pearl Jam website by Freedom + Partners. Site includes a puzzle that lets users "unlock" songs from reissues of Ten. Puzzle completion can be timed; people can compete for speed.

- Evan Williams: just a poor but honest farmboy.

- BeanCastin' it up: "I'm for Sale" with Bill Green, John Wall and the spirit of Ben Kunz. (Take a shot every time I say "like" -- and thank me when you've got the goggles on tight.)

- Media that shapes Advergirl's worldview.

- Who Watches the Watchmen?

- Helping PETA help themselves.

- Sexting suicide.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Guerilla, Strange



Handplay Advocates for Rubber Dish Gloves

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Gery Colombia interprets Scotch-Brite for whimsical clean-freaks with print ads where rubber gloves are manipulated in the shape of animal bits. At left is Chicken; also see Cow and Crab.

Not - terrifically - original, and heavy with the Real Simple aesthetic.

Wonder who still uses kitchen gloves to wash dishes. It'd be interesting to see a semi-campy glove ad where these bad-boys are used in unexpected -- and yet useful! -- ways. Like putting them on your feet to tightrope over electrified wire. Or something.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Magazine



Eliza Dushku Busts Out For Hulu

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In this new commercial for Hulu, Eliza Dushku, while strutting across the set, describes her new FOX show, Dollhouse, saying, "It's a potent blend of twisty plot lines and insane action that'll keep your eyes glued and your brain rotting."

And at the exact moment she says "eyes glued," she takes her jacket off to reveal a tidal wave of gyrating pulchritude that does, indeed, keep the eyes glued.

We tip our hat to the Crispin Porter + Bogusky creative team of Dj Pierce and Justin Ebert for ever so perfectly timing their copy to the action on screen. We do, however, wonder just how many times they chuckled at their little joke as the readied the spot for presentation. Nice work, guys.

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by Steve Hall    Mar- 8-09    
Topic: Celebrity, Commercials, Television



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