Last week Arnold Worldwide launched several new PSAs for City Year, an organization of 17 to 24 year olds with diverse background who mentor, tutor, clean up neighborhoods and generally do good things.The spots are full of "we are change"-iness but that's to be expected from an organization that's out to, well, change things.
The spots were shot by Redtree Productions documentary filmmaker Josh Seftel who's received his fair share of independent film awards. All the spots can be seen at the City Year website here.
Under the premise that bottled water consumption is more a trend than a necessity, a spankin' new company called TAP'D NY is pushing tap water. In a bottle.
Yeah, that sounds weird. What I guess it's doing is running a full-on campaign to encourage people to drink tap water, and if not tap water, then local water instead of something from, oh, Fiji. Why encourage distributors to ship a product over 8,000 miles when you can get the same 100 percent tasteless! goodness from a factory near you?
That's how TAP'D NY is justifying its otherwise-dodgy product position: Don't buy bottled! But if you have to, buy us! -- er, local! Each unit contains gently-purified New York tap water. As a bonus, there'll also be some smart-ass statement written on the side, like "Water just like mom used to serve" or "bottled water without the funny accent."
Thirsty for more? Read the blog, gussied up in festive orange. The company promises not to self-promote too whorishly, but it's doing a great job of finger-wagging at rivals.
- BMW's holding a media review worth $155 million.
- Remember Memento? Imagine if it were an ad for Sony Ericsson.
- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.
- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.
- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.
- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.
- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.
Think the Brits are stuffy? You don't know the half of it. See a bunch of disgruntled British housewives protest against a man accused of "polygameat" -- the practice of eating more than one meat in a burger.
By Crispin Porter + Bogusky for Burger King's Meat Beast Whopper. Sorta reminds me of that meatatarian thing Wendy's is promoting.
Ohmigosh. Is flesh-eating finally cool again? Because I could use some gazelle, garnished with pepperoni and a side of fried chicken strips. Dipped in lamb's blood.
I recently saw this cute rich media ad for Target's "Happy Together" campaign, targeted to college kids.
Its composed of harmonious extremes that appear one after the other, like flash cards: planner + dreamer, night owl + morning bird, extrovert +introvert. The accompanying illustrations remind me of the work of Liling Yu, who created Twitter's FailWhale.
Yu's art totally personifies the Web 2.0 aesthetic: bug-eyed animal friends, soothing pastels, and non-confrontational sans-serif typefaces, all culminating in brands that seem to want to play with us. That Target knows to tap into all this is part of what keeps it young, fresh and lively.
I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons.
But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays.
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In the latest TV spots for its McCafe label, McDonalds surrenders the art house crowd to Starbucks -- and liberates the crusty, football-loving Joes that never quite fit in.
This ad starts with two guys in a typical cafe scene, reading books and sipping coffee out of wide cups. One haughtily asks, "Did you hear McDonald's has cappuccinos now?"
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