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Dear Carat Staff: Layoffs Are Coming. To Everyone Else: Be Nice These things happen. Everyone's done it. It's just too easy what with all the mailing group features in Outlook that make it so simple to send email to entire groups of people with one click. That's apparently what Carat Chief People Officer (can we stop with these idiotic titles?) Rose Zory did today when she sent an email about upcoming layoffs intended for select senior management to the entire agency. 3M 'Steals' Post-It Note Jaguar Viral Sensation Sadly, there have been a few too many examples of brands co-opting the work of others for their own financial gain. Here's another. In December 2006, Scott Ableman and his co-workers decided to play a practical joke on another co-worker who drove a Jaguar and was one of those people who would park his car in a very remote spot so as to avoid scratches and dings. Ableman and friends plastered the co-worker's car with Post-It notes, took pictures of the resulting colorful design and posted them on Flickr. The whole thing turned into somewhat of a viral sensation. Max Beer Has (Gives?) Head There's not much to say about this Max Beer faux commercial other than the fact than it'd it'd never air anywhere. Night Ranger? Sister Christian? Huh? Not a bad song but WTF for a commercial? Hot Dog Seeks Safety in Dorm Room Bed Some people will do anything for a hot dog. Well, or a Wienerschnitzel hot dog, that is. Here we have a college girl chasing her Wienerschnitzel down the dormitory hallway (yes, she's chasing a hot dog) and into the room of an unsuspecting guy. The guy, of course, taken by the girl's ample curvature and sweet face tries to put the moves on her while the little Wienerschnitsel dude seeks hiding under his sheets. Yes, it's a very weird spot but oddly watchable...in a weird way. Not Everyone Appreciates Topless Men and Bikini Clad Women 90210 debuted last night on The CW. And...it wasn't as horrible as expected. But, you had to watch the entire two hour premier to arrive at that conclusion. Having watched the entire original 90210 and now the update, my, as they say, how times have changed (See Nat trying to operate the espresso machine and the blowjob scene). But this isn't a 90210 review. It's a story about a guy who doesn't like the 90210 billboard facing his Brooklyn neighborhood. ad:tech New York Keynotes Announced Yes, it's that time again. It seems the Chicago ad:tech conference just ended but the New York Conference is already upon us. Several keynote speakers have been announced including CNN President Jonathan Klein and Ogilvy & Mather Chairman & CEO Shelly Lazarus. Early Bird registration is open and that means discounted rates for those who act before October 3. Use the code BRNYZ9 to get the discount. For those planning of getting an Exhibit Hall pass, which includes access to the keynotes, it's free until October 3. If you're planning on going, now's the time to make your plans. Kids Say the Darndest Things Oh who doesn't love a 12 year old kid to puts a few stuffy MBAs on their guard during the interview process while getting to the heart of what consulting is really about: using a lot of fancy buzzwords to increase intelligence quotient thereby dumbing down the consultee to the level of a 12 year old? Perfect, right? It seems that's what Deloitte is out for in this faux interview, promotional video for its Born2Consult site on which those wishing to explore the company can, perhaps, relive themselves of pre-interview jitters provided by the humor in this promotion. Hey, kids put Monster.com on the map fairly well. Maybe kids can remove a bit of the stufiness associated with a big consulting firm. Amalgamated Rips 'Virtual Drinking Buddy' Off 'Wrath of Cannes' Winner You may remember Robbie Wenger. He won the grand prize at Wrath of Cannes -- yeah, that was him licking the statue -- for Virtual Drinking Buddy, a subsite he created for The Knot. The theme behind Virtual Drinking Buddy was "never be alone again," and toward that end it provided a classy old boozehound that drinks at your side and occasionally even insults you -- just like a real friend.
by Angela Natividad
Sep- 3-08
Topic: Agencies, Brands, Campaigns, Commercials, Online, Television, Worst For Mere Pocket Change, 'East Touch Magazine' Lets You Into Its Pants From September to October, Levi's "Live Unbuttoned" campaign invades newsstands and 7-Elevens in Hong Kong. Agency TBWA\TEQUILA partnered with East Touch Magazine to outfit its next issue in miniature 501s. Mag-lurkers will literally have to unbutton the jeans just to finger a copy. Bonus points if you can fit in them! There'll also be a guerrilla effort in Causeway Bay, where customers can experience the "Live Unbuttoned" campaign live and, uh, unbuttoned, which I think just means they'll be able to try jeans on in a tent. (I'm hoping there'll also be a lively music component. Chinese gen-yers love free music -- who doesn't? -- so it would make sense if Levi's also promoted its free music downloads there, too.) Tyra Banks: Not Just an Entrepreneurial Success Story! If this ad for the Sept. 3 premier of America's Next Top Model is any authority, she may also be Balarama, the zany fete-lovin' brother of Krishna. 
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