There's always that moment before the clothes comes off and the libido fuels bodily entanglement when the evening's white lies - proudly brandished solely to increase the liklihood bodily entanglement will actually occur - are corrected. There's something cleansing about imminent sex and those few precious moments prior to uncontrolled abandon that remove morning after guilt and make the encounter all the more enjoyable.
Levi's celebrates this moment of pre-sex honesty in Secrets and Lies, a commercial from BBH London that reminds us all, it's never too late to set things straight...before things actually get straight and it's too late.
Chicago Agency The Escape Pod put together a promotion for Office Max in which a giant bin filled with $2 million worth of pennies was placed inside Minnesota's Mall of America. Then, using greed as a motivator, the bin was opened to the public who, over three hours, emptied the bin completely revealing the Office Max logo. Once again, the ever-useless penny finds yet another use.
Like suiting up for epic battle - or is it un-suiting, this new Levi's commercial evokes...no, that's too fancy a word...throttles an adrenaline-fueled, intense rush for an odd combination of street dancing/jumping/fighting/flying/floating. Prior to all this dancing/jumping/fighting/flying/floating, we get a cooing female intoning, If you undo the buttons, loosen the screws, shake off the ropes...baby...ain't nothin' gonna knock you done."
It's unclear how this sells jean but if, while viewing, you plug in your external speakers and turn the volume up really, really loud, it almost makes you want to run out and buy a pair of Levi's just so you, too, can float around like these "street playas."
At least it's an actual commercial instead of those stupid, fake videos.
