Revlon is churning through Hollywood stars and after the likes of Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King, the brand has signed a deal with Oscar winner Jennifer Connelly to appear in an upcoming ad campaign.
Famous both for brief nude scenes and her stellar acting abilities, Connelly is, in the words of Revlon President and CEO David Kennedy, "a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand."
Unlike most accounts where a little bit of pre-concept research is always a good thing, working on a women's lingerie or underwear account requires nothing more than a Neanderthal mentality and the libido of a 16 year old high school kid. It's like the creative brief writes itself.
Hmm. Let's see. Ooo...I've got it. Dude, it's lingerie! We'll show the product! And we can get a shit ton of hot babes for the shoot! And all they'll be wearing is underwear and bras! Dude, this is gonna be hot! And we'll have them play some choreographed girl on girl patty cake so we can get a little jiggle effect going. Dude! Bitches fighting! That rocks!
Up until the final tagline, "Your five senses prefer a Renault Magane" (which you have to listen to over and over to understand), this Brazilian commercial for the Renault Megane instills that sense of brotherly love you get when...well...you crowd surf your way home from work while some techno plays in the background.
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From YouTube channel: "Brian Deegan is becoming more of an X Games icon every day, and you know we can't have that! Must...smash...originality!!!"
See MySpace (turn volume down).
See funnier take on the "Must--destroy--[awesome thing]!" shtick.
Healthy Food Brands is reintroducing the Sweet 'N Low candy line. Chadwick Communications was selected to spread the word, so it created a print ad campaign that I guess makes the candy look low-fat yet saucy.
"Light my fire" is at left, and here's "Get off my cloud."
"Sweetened with isomalt and acesulfame potassium." LOL.
Way to get publicity, Red Tettemer! The Philadelphia agency is showing its love for AMC's Mad Men - which premieres its second season this Sunday, July 27 at 10PM - by redesigning its website to look like the 60's-based TV show. Drinking! Smoking! Sexism! Adultery! Cone-shaped boobs! What's not to love? Oops...wrong decade. Sorry about that.
"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*
"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."
If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.
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Mike's Hard Lemonade is hard up for some social and consumer generated media action having gone down the road of the personalized fake newscast which, like, everyone is doing to the point of absolute boredom. So it's very likely Mike is really really hard right now for Nashville Star contestant Ashlee Hewitt who, on her own we are assured, has written a song about Mike's Hard Lemonade and how a group of girls used to come into a bar she worked at and ordered Mike's Hard Lemonade.
Hmm. And here I thought only rap artists embedded brands in there music. Of course that could simply be because I never listen to country music. Anyway, here it is. Be happy for Mike and his Hard...Lemonade.
To promote Infiniti's Cirque de Soleil sponsorship, TBWA/Toronto created "Double Lines," which smoothly integrates mid-air performance with roadside performance.
Apt tagline: "Let the performance begin." I've got no complaints.
Ford has teamed with Entertainment Weekly to extend its sponsorship of the Susan G. Komen Race for the Cure with a new Warriors in Pinks t-shirt and a chance to win one of four limited edition Zune 30GB music players donated by Microsoft. heck it our at fordcares.com.
Ooo...there's so much feel-good goodness here, crassly commenting on the curvaceous hotness of the t-shirt model would bring things down a bit don't you think?
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