What opportunity does the fact people routinely skip ads and the fact sitting in an airport waiting area is excruciatingly boring present? A Broadway-style commercial performed live by professional actors, of course.
Beginning with a lone actress stymied by a vending machine and progressing on to a full blown aural finale, travel site Lastminute.com delivered its message all while offering up an alternative to airport boredom at London's Stanstead airport.
Just click the Outdoor category here on Adrants and you'll see the medium never ceases to allow for innovation. A recent Israeli campaign for Yellow Pages created individual boards for specific yellow pages categories. For the electricians category, a board was created that flickered with electrical problems. For Chiropractors, a board was placed on the ceiling of a bus shelter. For Pizzarias, boards shaped like a slice of pizza were created.
Many yellow pages categories were turned into billboards that reflected the category and, apparently, the effort paid off increasing unique users to the site by 40 percent. Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv created the campaign.
From Philipp und Keuntje GmbH in Hamburg comes a campaign for Lamborghini which doesn't attempt to illustrate what is already known - that Lamborghinis are really fast Italian sports cars. Rather, the campiagn focuses on what life is like from behind the wheel of a Lamborghini even when in very un-Lamborghini-like locations.
Who can keep up with this insanity? Since Ballmer couldn't have his way with Yahoo, he's now going at it from a different angle allegedly discussing with Yahoo a partnership or acquisition of Yahoo Search. John Furrier also seems to think Microsoft will scoop up the rest of Facebook as well.
While nothing, of course, is clear and won't be until if and when any deal is penned, Microsoft taking over Facebook is a scary thought. Robert Scoble makes the argument a Microsoft acquisition of Yahoo Search and Facebook would lead to a closed web over which Microsoft would have complete control while Google would be locked out leaving "data and social graph portability ... dead on arrival."
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The 49th annual Clios took place in South Beach over the weekend. Content & Contact, Integrated Campaign, Innovative Media, Print and Design were recognized at the Fillmore in Jackie Gleason Theatre on Friday.
Ogilvy & Mather received the highest number of Gold Clios -- ironic, considering its founder was so resentful of award shows: three for Frankfurt and two for New York; followed closely by BBDO Worldwide (four Golds) and DDB Worldwide (also four).
Gold winners and "Best in Show" appear below.
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If you weren't already skeeved out by Dov Charney and his racy (pedophilic?) American Apparel antics, you will after watching this CurrentTV Super News video which takes a look behind the scenes at Dov and his t-shirt fetish. Dov calls this success citing America Apparel's role in helping America out perv the top five pervy nations "by a perv factor of six and a half inches."
By now the words "hope" and "Obama" are inseparable. And the man certainly hasn't welded himself to the ideal without help.
Here's another one of those lovingly-produced Obama = Hope! messages, put together by Blacklist, narrated by Douglas Coupland -- who wrote Generation X, Microserfs and The Gum Thief -- and directed by Pistachios.
Jesse Dylan, who directed "Yes We Can," also came along for the ride.
It probably won't spark a mash-up craze, but it's one more for the I <3 Obama scrapbook. (You have one, don't you? ...uh-huh.)
For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.
The campaign is called "Get in the Loop" and is not at all extraordinary.
Cannes season is back, and along for the ride come self-promotional horrors like the Wrath of Cannes. The pros: no fee for entry, no professional floor (you can be an INTERN! or a GED HOLDER!). The cons: that Grand Coney is one ugly statue, and "the venue" is interchangeable with "the freakshow."
The awards show takes place June 19 on Coney Island. The Wrath of Cannes is brought to you by Woods Witt Dealy & Sons, which hopes to turn some of this nonsense into agency clout.
- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters. Groovy Green is not amused.
- Chuck McCarthy has produced a PSA that encourages men to save water by wizzing in the sink. Beware of hazardous ass action. McCarthy was also responsible for this York Peppermint Patty spoof.
- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.
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