|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
'She's the Driver?' Oh God. Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job. With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK. A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't? DC Commuters Play Hopscotch for Rail Safety I bet subway stations are among the most bountiful wellsprings of suicidal feelings. They are generally ugly, reeking of piss and bad food, and we get stuck at some such place for longer than we'd like, contemplating the person and/or creative career we failed to pursue. No wonder people fling themselves into the tracks. Exit10's "Life is Fun" campaign for Washington, DC METRO gives commuters games like hopscotch and I Spy to pass the time. The message: "Life is fun. Keep on living. Use caution around the tracks." Jiggling Breasts Yield to Jiggling Bellies in Subaru Commercial Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist. Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right? Because It's Obligatory for Moms to Be Like, 'No, Don't Get Me Anything' I read somewhere that Mother's Day is more important to mothers than any other holiday. And while we may suspect that's true, moms are constantly trying to downplay it -- which is a dirty trick you should never fall for. Seriously. I fell for the "It's just a day, don't bother" speech two years ago. The next time I saw my mother, she tossed my gift aside and snarled, "I didn't want your presents. I wanted your presence." It was clear she'd been practicing that line for days. Careful, Miracle-Gro, You're Showing Your Age. Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product. Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)." God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst. Something You Probably Didn't Learn in Poli Sci Ads for Recount: The Story of the 2000 Presidential Election, are plastered all over NYC. Here are a few: "swinging chad," "hanging chad" and "pregnant chad." Each refers to a punch card that ballot machines may have trouble reading. The subtext isn't quite a definition of the phrase; it's more like a description of how political minds saw them in the context of the 2000 election. (Remember Florida?) Witty. See the actual definitions for these terms. Next time you pass by one of these posters, snicker like you're in the know. Vespa Wheatpasted, fauxreel Projects, GOP Promotes Panic Drug, and Republican Goes Obama Way - Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets. - Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada. - MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.
by Angela Natividad
May-12-08
Topic: Consumer Created, Guerilla, Outdoor, Political, Spoofs, Strange, Video Video Advocates Creation of Cannes Humanitarian Lion About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year's Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion. In a World Gone Soft, Someone's Got to be Hard With but ten words, this new campaign for Mike's Hard lemonade says so, so much. It's got the sexual angle. It's got the anti-politically correct angle. It's got the men will be men angle. It's got a vaguely-veiled, mildly homophobic angle (OK, maybe that's a stretch). It's got the geeks are idiots angle. All of which makes perfect sense because it comes to us courtesy of that agency with the website that is so "over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone," Amalgamated. Yawn. Naked Woman Promotes Magazine When I think of heading over to Borders or Barnes and Noble to pick up the latest copy of What Mobile Magazine, the first thing on my mind is always, always, always hot, sexy blondes with a Gwyneth Paltrow-ish come-hither look (which, much like Gwyneth herself isn't, though beautiful, all that come hither-ish after all) holding a mobile phone. Seriously. Doesn't everyone have that thought? (Thanks, George) 
|
|