|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Stall Call Nets Surprising Results This...is American Idol...oops...This...is a freaky commercial. It has nothing to do with American Idol but Ryan Seacrest's famed tonal delivery of the show' introduction is exactly the reaction this creepy spot for Norway's Tele2 mobile phone services causes though decidedly less upbeat than Seacrest's over dramatic delivery. OMD Gets Intel, AAAA's Twittered- OMD has won Intel's $300 million media planning and buying duties besting incumbent Universal Mccann and Starcom. - The PSFK Conference will be held in San Francisco July 17 at Fort Mason. Speakers booked so far: Adrian Ho, Zeus Jones; Andrew Hoppin, NASA; Chris Riley, Apple; Ed Cotton, Influx Insights; Eric Ryan, Method; Jean-Marie Shields, Starbucks; Mark Lewis, DDB; Rohit Bhargava, Ogilvy PR. - Follow @ischafer on Twitter if you want to know what's going on at the AAAA conference today. Children's Hospital Campaign Gets Personal The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer. What Ho, a New Orbitz Game! This one is called "Bing Bing." It's as sucky as the last one we played, but "Bing Bing" has comedic value: In lieu of traditional arcade sounds, a goofy recorded voice goes "Bing ... bing!" every time you smack into something. Like a Tranny, the Satinelle's Merits are Many We've seen weird shit sell razors before, but we've never seen an angle like this one. For its Satinelle ice epilator, Philips explores the life of a transvestite. The premise is simple: he has feminine hair removal concerns AND a man's intolerance for pain. I loved the spot's "tender journey" narrative. But that "Like all men he's not great with pain" jab? It's so wink-wink-nudge-nudge. Jesus, Philips. You did a cool thing crossing the gender divide, but you screwed it all up with that last ra-ra for the Girls Team. We don't need to be coddled. UPDATE, 5/19/08: Boinkology scored an interview with Karis, the dancer in the ad. The boobs were fake, and he thinks of himself as less of a "tranny" than a sexually evolved person. Neato. Schizophrenic NBA Ads Take Up Residence on MySpace The MySpace homepage has been invaded by concurrently-running banner ads for the NBA. Each features two different basketball players whose faces are cut down the middle and mashed together. Each player is repeating the same speech about fear and slowly ... sloooowly ... driving me mad. The banners drive users to MySpace.com/NBA, which tells you nothing about the ads themselves. Too bad; I actually wanted to know, but not enough to dig through all that other crap. Creative Zone Immortalizes Your Big Contribution to Society However douchey you say rich media is, you know in truth that you love those interactive executions. If you could, you'd splatter them across the four edges of Internet so everyone can experience the scope of your cool. Don't be ashamed; Eyeblaster loves them too. To ensure your life's work will never be forgotten, it launched the Creative Zone: a gallery of Precious Moments in Rich Media. Heaven help your grandkids if this is the scrapbook you plan to bust out with at teatime. Because the Germans Are Experts on What the People Want Volkswagen has broadened its talk show host campaign, featuring Max the talking '64 veedub, with the debut of What the People Want. The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we've learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever. It's An Ad Contest for CATS! In tangent with Cat Fancy, Petfinder.com has launched "Cats Rule!", an ad contest that aims to do two things: - Improve public perception of cats Entrants must create a 7x10" print ad that demonstrates "the value and importance of cats, specifically of adopting one." The winner gets a full-page run in Cat Fancy's September issue. It will also appear on Catchannel.com and Petfinder.com. That's one thing I don't get about this campaign. If its purpose is to alter negative public perceptions of cats, why preach to the saved? Get that bad-boy a full spread in Modern Dog or ... hell, Dwell. The deadline for submissions is May 23. See guidelines. If after the height of lolcat and Caturday you can't put together a bangin' cat ad, sell your Big Black Pencil and go be an accountant somewhere. Skunk Hypes Marc Jacobs Footwear It's not clear why Marc by Marc Jacobs footwear would want to associate themselves with a skunk but that's what they've done with a recent in-store promotion. Megan and Susan, while in San Francisco for ad:tech, wandered into a Marc Jacobs store and posed with the skunk for a picture. Hmm. Skunk. Shoes. Not two things one would normally see associated with one another but, hey, this is marketing. We do that crazy shit. 
|
|