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Will Ferrell's Jackie Moon Shills Bud Light And Old Spice

jackie_moom_old_spice.jpg

Adland makes note of Will Ferrell's appearance in not just that Super Bowl commercial for Bud Light but also a series of commercials for Old Spice in which he plays the same character, Jackie Moon, the character he will play in his upcoming movie Semi-Pro bowing February 29.

There are eight videos which you can view on the Old Spice website promote both Old Spice and Ferrell's Semi-Pro movie. So we've got the King of Beers, the King of consumer packaged goods (Proctor & Gamble which owns Old Spice) and New Line Cinema all hooking up with Will Ferrell to deliver a deliciously hilarious tie in for a beer, a cologne and a movie.

by Steve Hall    Feb-11-08    
Topic: Brands, Celebrity, Good, Promotions



It's the Regulation Eco-Take on Valentine's Day!

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Because no holiday is legitimate until it gets its own eco-spin, feast your eyes on Winterwarm by Superhero (with assistance from photographer Richie Hopson).

The premise: don't use heating this winter; hug gratuitously and NEVER LEAVE BED!

The shirts were donated by American Apparel. We didn't get why they kept changing colour at first but then we read they're supposed to be thermometers. Get it?

And in the event that you actually care, the couple really is a couple. Their names are Angeliki Chatzi and Konstantinos Dagritzikos.

Cute. In a we-don't-live-in-sub-zero-temperatures sort of way.

by Angela Natividad    Feb-11-08    
Topic: Cause, Online, Video



Kit Kat Livens Up Cubicle Workers Depressing Day

kit%2Bkat_office.jpg

JWT France has created a spectacularly engaging three minute video that encapsulates the life of a lowly cubicle worker, the mocking he receives from his coworkers, the glowering he receives from his boss and the relief he receives when he takes a break to grab a Kit Kat.

In the video, our lowly cubicle worker leaves behind the taunting co-workers, the menacing boss and even the office hottie (who the animators clearly had fun creating) for a life atop his office building which has grown to spacious heights offering a view of a solar system full of, yes, Nestle candy.

more »

by Steve Hall    Feb-11-08    
Topic: Creative Commentary, Good, Video



For V-Day, Virgin Mobile Brings Sex to Text

text-sexy-cowboy.jpg

Phone sex too confrontational? Put the work where it belongs -- into your thumbs. Get into "promiscuous text."

Let's Have TXT is Virgin Mobile USA's raunchy rendition of a Valentine's Day mobile campaign. Play the voyeur as a trained professional of your choice -- housewife, plumber, cowboy, nurse or sexbot -- invites you to take part in sweaty handplay on that most seductive of QWERTY keyboards.

That clammy-palms feeling is also viral. Create invites for friends!

Brought to you by McKinney.

by Angela Natividad    Feb-11-08    
Topic: Campaigns, Mobile/Wireless, Online, Racy



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