What is it about UPS that causes hot women to dress in sexy versions of the delivery company's uniforms and pose alluringly for the camera. The famed "UPS Girl" has been floating around the web for years dressed in high heeled boots, booty-baring, thong-like hot pants, a halter top and the signature cap. She's beautiful. She's girl-next-door cute and she's hot.
Apparently, UPS is just fine with this hottie sporting the company's brand. That is unless we've missed the cease and desists...which, of course would be stupid. What brand wouldn't want to have their face in front of every girl-obsessed person in the world? You can see all of her in all her glory here. To say she is fine would be an understatement.
more »
It definitely sucks being a lame duck agency knowing you're doing work for a client that will soon (partially) be out the door. We're guessing that's the sentiment over at Weiden + Kennedy regarding this recent outdoor campaign for the brand's "No Excuses" Just Do It campaign. Lame duck sadness aside, we really like the simplicity of this campaign. It carries nicely the simplicity of the brand's key message, Just Do It.
We wish Wieden + Kennedy well in its (sort of) post-Nike days and look forward to seeing great running work from Crispin Porter + Bogusky.
On February 6, Advertising Age will be holding its Marketing 50 awards gala. Rub elbows with Mark Zuckerberg of Facebook, Jeremy Stoppelman of Yelp and even the great Steve Jobs (among others!), all while nibbling cocktail shrimp. Individual rates are $225, or $2100 for 10 (a $15 discount per person!).
Even if you don't end up talking to anybody, Jim Adams of Chipotle might sneeze in your direction. That's something for the scrapbook, right?
Yet another contextual (or badly demo-segmented) ad fart. Here's a funny little Flickr discussion sparked by a guy bamboozled by Facebook's poke at his fidelity.
Where is that $15 billion going? (It's not us asking. But we're sure the users are starting to.)
Chemistry.com has launched a follow up to its Hanft Raboy and Partners-created Come as you Are campaign with two new print ads attacking eHarmony's apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service. It's long been reported eHarmony Founder Dr. Neil Clark Warren is a fairly evangelical Christian who has made his beliefs known regarding gays, lesbian and other things not "perfectly Christian."
more »
Right now AMC TV is pushing Breaking Bad, an online campaign to help promote a new series by the same name. It debuts on January 20 and has something to do with a chemistry teacher who "breaks bad," raises hell and changes the equation.
You can do your part in changing the equation by downloading all sorts of show swag from the site. Granted, we have no idea what equation they're referring to, and most of the time you'll be staring at a cube with symbols of the elements on it because the site lags so much, but hey. Neat site. Hope it generates tons of viewers.
To promote Carson Kressley's new Lifetime series How to Look Good Naked, 160 women will parade their way to New York's Times Square today via taxi and subway wearing bathrobes while conspicuously carrying their bras in one hand. One assumes, they ladies won't really be naked under their robes. One also wonders what idiot decided to stage this stunt in the middle of winter. With chilly temperatures, 360 320 (all those erect nipples distracted us from our math calculations) erect nipples are likely to knock a building or two down.
more »
Now here's something pretty stupid. AdFreak has the story of a woman that performed a faux orgasm in a video ad for an online jeweler Szul.com. She's now suing Szul and its production company, Q2 Entertainment, for $5 million because she claims the ad looks pornographic and has harmed her wholesome image. As always, there's two sides to every story. What? You think Adrants is heavily biased and only reports stories with a one-sided viewpoint? OK, maybe that's true but not this time.
more »
For you so-called PPC "marketers" who write "intuitive" ad text and bid just as intuitively (read: wastefully), a thoughtful guy named Ian Fernando put together a Google Docs tool to (quantitatively!!!!) determine who clicks on what keywords, and how keywords convert.
It is useful. So use it.
Read his explanation.
To drive people into the arms of Philly, the Greater Philadelphia Tourism Marketing Corporation gives us a print campaign called uwishunu ("You wish you knew" in ... hipster-language?) which, from what we can tell, is all about people trying to infiltrate Philadelphia entryways.
See variations one and two.
The tagline: "Let curiosity get the best of you."
Our curiosity is going, "What's the heroin quotient in Philly?"
|
