We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.
Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.
We can really only shake our heads in quiet wonder.
Postini just released a few updates that include contextual email security. If your email, or an attachment to it, has a social security or credit card number in it, the message will be automatically gobbledy-gooked as it wizzes through the tubes.
If this all doesn't go to shit, Google will probably debut Postini-esque security offerings for wikis, blogs and instant messages, says Google rep Adam Swidler to Internet News.
We know Google's really married to this "contextual" thing but we just wanted to point out "contextual" can give rise to both appropriate and inappropriate algorithmic activities. Observe the dumb-fuckery resulting from bad (or maybe just inopportune?) contextual advertising: 1, 2, 3, 4 (and we could go on).
"Trust all wheel drive, not the weatherman." Big grins for those who can point to the irony in this campaign. See ads here.
Put together by TDA Advertising & Design, Boulder, for Stevinson Automotive.
All told, we like it all right.
Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It's pretty simple and strait forward but we're sure there's some interesting technology behind the site powering the GPS component. If you're into this race, this seems to be one of the ways to stay in touch with the action
McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.
The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.
The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.
We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.
New ad for Zune Arts: Masks, which follows the "don't fight; sharing is caring!" trail that this one started. Imagine the Care Bears and Disney jumping Tim Burton on William Wallace Avenue. Add a dash of Bravia bunny. Now we're in business.
The work was directed by Jonathan Garin and Naomi Nishimura of PandaPanther, NYC; produced by 72andSunny. The track is Young Men Dead by The Black Angels.
This was the last time we liked a Zune ad.
The new Zune Arts website also launched today with help from 72andSunny. According to the PR people, it's "bigger, faster, stronger." Yeah, we've heard that one before.
This one does look faster, though. But what does it mean to be "bigger" and "stronger"?
Word from the Habbo Hotel, a virtual destination with a moderate following: virtual stuff is purchased with real money, so theft is liable for real consequences.
Guess that makes sense.
Ouch! That looks like it hurts. Besides, who needs five legs? Oh wait, it's just a sneaker ad. Sorry. Apparently, Fila wanted to show the many angles of their new Unico running shoes in a campaign from agency Santa Clara in Sao Paulo. Anyway, it's weird looking and it caught our attention.
Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.
The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.
If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.
- If you're into weird sunglass ads, this one's for you.
- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.
- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."
- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.
more »
|
|
