EMI Strategic Marketing Creative Director Rob Vlock recently sold a novel manuscript which will become the Sony Pictures Entertainment film Off Strategy. The romantic comedy focuses on the story of a copywriter who falls for a women who turns out to be the same woman with whom he already has an acrimonious phone relationship.
There's been plenty of movies, not to mention AMC's Mad Men, that do center in one way or another on advertising but it's nice to one actually written by a person who actually knows what he's talking about. Whether or not the film will actually get made or how badly Vlock's script will be re-written by Hollywood hacks is subject for a different discussion.
Congrats, Rob. Here's hoping the film gets made the way you envisioned it. Maybe this time around, Hollywood will get it right.
To hype the 2008 Effies, the organization has created a three-video series which offers tips for effective awards show behavior. The first is, well, obvious: don't steal an award. Earn it. The two other videos will follow as the show approaches. The entry deadline of October 19 has passed but has been extended to November 7.
Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.
At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.
We may always go "eh?" upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people's hands, and that's admirable.
Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.
Hrm. Athletic exertion + icy espresso. The formula for heart failure?
It's definitely memorable.
The Nolita ad at left features Isabelle Caro, a French actress suffering from anorexia.
Guess who's responsible for it? Oliviero Toscani, the guy who fell out of Benetton shortly after his controversial "We, On Death Row" campaign in 2000.
more »
