It's common knowledge most TV commercial for radio stations suck. They're always filled with washed up D-list celebs or they fall precipitously into car dealership territory so it is with great displeasure we find Bostonians (yes, those people that hate all marketing) complaining about a refreshingly weird television commercial for Boston's "play everything" Mike 93.7. The ad shows a bunch of office workers grooving to the station's eclectic playlist while stripping off their clothes in a manner that could be described as anything but offensively salacious.
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Teen media and marketing blog Ypulse has partnered with conference producer Modern Media to produce 2007 Mashup, a two day event held at San Francisco's Nikko Hotel July 16-17 which will explore today's "totally wired generation."
Explaining the focus of the conference, Ypulse Founder Anastasia Goodstein writes, "This event was born out of almost three years of blogging and building a diverse community of media and marketing professionals who all have something in common: an empathy for youth and a passion for reaching them in an authentic way -- whether that's through a marketing campaign, editorial content, a website or other technology product or face to face. If I've learned anything over the past couple of years blogging about this audience, it's that, yes, they are 'totally wired.' It's not that they write code or can take apart a computer (although some can), it's that this generation has grown up with the internet and cell phones and has integrated technology into their lives as naturally as the air they breath -- they're hyper connected, multi-tasking and incredibly marketing savvy."
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Lonelygirl15 isn't the only girl selling out...uh...getting paid to do what she already does. Uber social connector ShareThis hooked up with Digital Influence Group to partner with YouTuber Abbegirl "to create a series of videos on how you share represents who you are." Her first video, Fashionista, has been viewed 37,000 times since its launch April 14 and points people to HowYouShare which explains how ShareThis works.
Purists might disdain this "soiling" of so-called "sacred" ground on which consumer-generated media walks but, like anything, if content is well done, sponsored or not, people will enjoy it. We enjoyed this.
Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.
We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?
Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?
To celebrate its new service from SFO, JetBlue leaps on the social networking bandwagon and pairs up with Going.com to get its schmooze on with young, upwardly-mobile scenesters, kind of like some other people we know.
Going.com, formerly HeyLetsGo.com, is another one of those "fresh takes" on that same photo-whoring friends-hoarding thing. To make Going.com's demo feel super-awesome, and hopefully to bring foot traffic through JetBlue's doors, the companies are hosting a three-city concert featuring The Teddy Bears and Albert Hammond, Jr. of The Strokes.
Winners of some contest will be shuttled through San Francisco, New York and Boston for all the indie fun and games.
We'd totally join but can't seem to find our horn-rimmed glasses anywhere. They're probably still in the bathtub from the last time we tried cutting for attention. Oh Albert H, if only you knew we were alive.
We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.
We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.
Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.
Does Mr. T ever age? Every time we see him, he looks that same as he did back in like the 1920's (or however long ago it was) when he did that A-Team thing. Now he's driving a tank to deliver a Snickers bar to some whiny-ass soccer player who's faking an injury. Rather than let the wimp continue feigning injury, Mr. T delivers his famed 70's-style "I'm gonna get you sucka" machisimo yelling, "If I ever catch you acting like a crazy fool again, yo're gonna meet my friend, pain," while throwing a Snickers bar at the shocked pretender.
What better way to demonstrate your affections by giving somebody you love an opportunity to eat you?
Sweet Irina's Chocolography provides just that chance with chocolate photo frames and edible ink.
"We print photos, logos, ads, brands and illustrations on chocolate for promotional items, advertising specialties, business cards, you name it," says Irina Movsisyan, the company founder. "And we print them on gourmet Belgian chocolate - either milk, dark or white."
Suddenly a thousand words seem a little much for a picture. We can think of a less verbose way to show appreciation for a portrait on dark chocolate.
This isn't the first time chocolate's been used to add cavity-inducing sweetness to something that conventionally isn't eaten (which doesn't mean it shouldn't be).
Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.
Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.
Miller had Man Laws. Dial's got something different. If you're a man who's sick of all that metrosexual crap, is happy with your ape-like body hair and took a pass on the Philips Body Groomer, Dial has something for you, the Man Luge. It's simple. All you have to do is to avoid all the female-ish objects as you slide down the luge to total, complete manhood. And after you finish, you'll likely need a shower and Dial is there to help with its Ultimate Clean hair and body soap. Nifty.
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