Not that anyone cares about the latest and greatest plastic wrap - except, of course for freakish fetishists - but an attendee at a recent focus group at which product names were explored for a new Ziploc product leaked a few of the considered names to Copyranter. As usual, they are all meaningless using stupid additive names like Duron, Fortex, DuraMax, Freshlastic, Durapreme, Reliashield which convey absolutely nothing about the product which is, supposedly, just a better, more sticky plastic wrap.
In a new commercial for online retailer BlueFly, two co-workers who have been eying each other for a long time finally hook up, have dinner together and wake up in the same bed. Planning ahead, the woman makes sure she has the right attire so as to avoid suspecting glances at the office the next morning. The M2GL-created ad was directed by TonyGoldwyn. Here's the :30 and the extended :90.
Here's one of those ads that makes you want to check your arms for track marks to make sure you aren't high on something. In this entrancing Innocent smoothie commercial, an orange introspectively ponders life after death as he prepares to become part of the product. You can see more of the refreshingly odd campaign here.
The campaign is not endorsed by Innocent but an effort by Swedish agency Peacock Advertising to pitch the account.
Apparently believing employees aren't intelligent to find their own industry news sources and laughably calling it "first of its kind," JWT has partnered with Nielsen to create JWT NewsWatch, a customizable "information portal" which will pull news from 40 sites including AdWeek, BrandWeek, MediaWeek, Billboard and The Hollywood Reporter. Obviously they haven't heard of the countless other news aggregation services (NewsPage, anyone?) that have been around since the birth of the Internet or RSS readers which are free and are comfortable paying InfoDesk what is likely to be a hefty fee for creating/managing this service.
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Ushering her audience out, Kathy Sierra questioned why interactive attendees would bother to show in person in the age of live blogging and streaming content. With an opening line of "you don't need to be here", admittedly a few poured out of the conference room doors. However, Sierra stated, that there are still elements that exist as the missing link between computer interaction and human expression. Responsiveness to software was compared to the likes of Asperger's syndrome, unintentionally rude and often narrowly focused.
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Oh, ick. Adfreak points us over to this ad for the River City Bagel and Bakery in Boise, Idaho. Apparently they wanted to get a little clever and tie their product to the Vagina Monologues, which is playing in the area.
We're not prudes about anatomy but the thought of quim over our next lox shmear brings us close to queasy.
Curiouser and curiouser. Australia-based graphic artist Jason Nelson throws together an odd piece of work called Hermeticon, which uses bits of '80's toy and candy ads to create sound and video collages that spark to life when you type things out into a grid. He calls the results "ad-driven spells."
It reminds us a lot of all the ad generators already flying around except less coherent than usual. That's okay though, we dig it.
It might just be because our childhood connection to Rainbow Brite sparked back to life when she appeared for a moment - just a moment! - on the grid. We can't help but admire the emotional range of a good nostalgic mash-up. That's why we sit on in the dark watching "I Love the 80's" reruns at 2 AM.
There's a bunch of big cocks (no, not that kind) in UK advertising and they're all highlighted in this BBC video clip presented by British comedian Charlie Brooker. Not much else to say. Just watch. Oh, and who would you nominate for biggest cocks in US advertising?
To fully leverage its sponsorship for the PGA tourney in Orlando, MasterCard launches Priceless, an interactive site that positions itself as a telecenter support group for the one-iron-obsessed. Magical voice response technology even syncs what consumers hear on the phone to what they see on their screens.
Based on a set of quiz questions, golf lovers can log into the site and find out how golf-obsessed they are. A major incentive to answering these questions is that afterward you get the option of registering for text messages from LPGA golfer Laura Diaz or cheats from Spaulding Smalls.
We're going to take a shot in the dark and suggest if you actually explore the site for more than a couple of minutes you are probably pretty obsessed as things stand. Like golf itself, unless you actively decide to get involved in it the site ain't terribly interesting.
This made us laugh. Not quite so annoying as the fast talking T-Mobile Cheerleader - who was actually more endearingly cute than bothersome - comes this beach bitch who, while berating her agent on the phone, trips over a bottle which releases a genie who grants her three wishes. While the genie isn't sure he can grant the woman's first two witches, the third one's easy.
The Budweiser spot, which broke March 1, was created by DDB Chicago and produced by anonymous content.
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