- The New England Patriots are launching a branded line of hotdogs, Bratwurst and sausages supported by an ad campaign this September.
- Scott G weighs in on the whole Agency.com debacle.
- The EA Sports Madden NFL game is getting some love over at Maddenoliday. Hmm. And we didn't even know John Madden was still alive.
- From the Brawny Guy to the Mentos Kids to The King, YesButNoButYes has collected a list of the top ten creepiest icons in advertising history.
- Mad Musings is celebrating the August Moon-sized appearance of Mars with a MasterCard Priceless riff.
Watching these new spots for Starz just reminds us there must be a lot of people in this business with an apparent inferiority complex. That's the only conclusion we can make after seeing so many ads that feature blithering idiots for the sole purpose of making the rest of us feel better/cooler/smarter/hotter. Does is really require an idiot to sell everything? Are we so insecure we need to see dumb people just to make us feel better? Please. Enlighten us. See yet another dufus in action here and here for Starz.
To promote ESPN's Fantasy Football and to smack down Yahoo and CBS Sportsline, Boston's Arnold has created ESPN Fantasy Smack Cards which you can use to send your friends some smack talk. Who knows if it'll do anything for ESPN but it sure will be therapeutic for some who need to get their aggressions out.
We're a week behind on this but Supermodel Heidi Klum has signed a deal with Victoria's Secret to lend her nickname, "The Body," to a new bra the retailer is introducing which will be called, yes, "The Body." Klum tells us "this is probably one bra that every woman wants to have because it is so comfortable. It comes in eight different colors, it has no seams, no stitches. It is not the super sexy, lacy bra, but this is something functional that you want to have every day that is super comfortable and just great." The ad began airing nationally last week.
While we don't know for certain if this ad was served using contextual technology, Animal's Bucky Turco informs us of an odd ad placement for the upcoming Oliver Stone movie, World Trade Center. It appeared smack in the middle of a Yahoo story about the thwarting of a major UK aircraft bomb plot. Not to belittle the freakishly horrific nightmare this could have become, we still feel it's our duty to point out contextual fuckery at its finest.
To drum up interest for its suburban mom as drug dealer comedy Weeds, Showtime is placing an insert in the August 24 issue of Rolling Stone with a scent strip that smells like, well, weed. Yummy. The show's good too.
At a recent World Series of Poker Gambling Lifestyle Expo (whatever that is) in Las Vegas, poker site, Bodog, at their booth, had a collection of lingerie-clad models giving pillow fights to anyone who wanted to hop on the bed with them. They also video taped it for the person. No doubt, there booth had some serious foot traffic. Check out all the video here.
Perhaps there really is some sort of cultural brick wall between New York City and Canada or at least between Montreal's National Bank marketing team and the rest of the entire world. In a laughably out of touch press release, the bank claims it is "once again on the cutting edge of advertising with a colourful new event: a flash mob, used to promote the Bank's role as the presenting sponsor of the Rogers Cup tennis tournament." Colorful new event? Hello? Flash Mobs came and went three years ago, my Canadian friends. It's 2006 this year, not 2003. If calling a three year old trendlet cutting edge weren't bad enough, the bank isn't even conducting a flash mob. All it's doing is unleashing 40 young women dressed in tennis apparel who will roam the streets of Montreal during rush hour August 9 passing out tickets to a tennis match at the Rogers Cup August 12 to 20. Idiots. That's not a flash mob. That's street marketing.
more »
Apparently, behavioral marketing does work especially with women who are not petite. "Plus" sized (don't you love the polite terms we use to describe any body type other than a size 4?) clothing brand saw a 4,000 percent increase in online sales and a 200 percent increase in conversions after implementing behavioral targeting through NetPlus Marketing. These results were presented by NetPlus Markering Persident Denise Zimmerman at the recent eTail 2006 conference. You can hear the entire case study here.
Once again, underwear retailer Freshpair stormed New York City's Times Sqaure with its annual booty and breast fest all in the name of reminding people they really should get rid of those skid-marked undies and ill-fitting bras and drop some coin for a...uh...fresh pair. Check out all the images and video over at YesButNoButYes.
|
|
