Recycling Ads Aim to Educate The Stupid Ones

For the idiots in Oregon who can't tell the difference between glass, plastic and paper when recycling, Coates Kokes Advertising and production company BENT Image Lab have created two spots for METRO Residential Recycling. Hopefully, they'll get the point across. See the spots here and here.

Nike Tiger Woods Site Slathered in Smug Self-Satisfaction

Slathered in self adoration and needlessly explaining its creation, this Nike site that captures Tiger Wood's golf swing while providing links to the products he's using would be a far better experience if it didn't take over 30 seconds explaining how it was created in a remote (somehow better than a non-remote) sound studio using a military defense camera that shoots 4,000 digital stills per second. Crap. Just film the fucker with a video camera and be done with it. And leave the preening self-glorification and self-congratulatory back slaps for those all important "concepting" session while playing foosball and trying to pick up this week's hot intern.

Land Rover C0mmercial Does Good Job Illustrating Features

This Land Rover spot is actually pretty good but we had to watch it a few times to make sure the fast paced message drilled its way into our skull. The spot highlights the vehicles features in s manner that is far more interesting than some spokemodel pointing them out of some baritone announcer listing them off while the camera pans over the car doing these things all by itself. It just seems this spot puts a bit more reality into the car's features. Although, it's unclear just how long all those people could last stuffed into the vehicle. Unless you're a kid, there's not a vehicle out there that has seats other than the front that are all that comfortable for long periods of time.

Fark Founder Says Advertisers 'Annoy The Shit Out of the Consumer'

Public relations firm Idea Grove interviewed Fark Founder Drew Curtis who, like us, has a few things to say about the idiocy of most advertising. First, he doesn't understand the counterproductive approach most online advertisers take, saying, "The whole advertising industry confuses me sometimes. Advertisers for some reason really, really want to buy ads that annoy the shit out of the consumer. They want to buy ads that block you from seeing content, that shout at you when you hit the page, that stay on the computer desktop when you leave the site. You know why ads on the right sidebar get better clickthrough rates? Because people are trying to scroll down with their mouse and miss the damn bar, accidentally generating a click. Most popup ad clicks are generated by people missing the X to close the thing out." He may be right. Someone should do a study on the whole frustrated/missed click thing.

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