In reaction to ABC's announcement it would provide advertiser-supported free programming online without the ability to skip ads, Todd Copelvitz suggested ABC check out these things called DVRs and Slingbox which allows a person to access their DVR from anywhere in the world...and skip the ads. Now, Todd has a guest writer who likens the industry's missteps 100 years ago with the advent of radio to current missteps by broadcaster faced with the possibilities the Internet provides.
The writer wonder about ABC's mindset here writing, "...does anyone really believe that if you force me to sit through a commercial while watching one of these shows online that I'll really pay attention to it? Nope, I'll be checking my email, having an IM conversation and paying my bills online. Because that's how I use my broadband connection and any advertiser trying to get my attention has to understand that."
If you're looking to break into the creative side of the advertising business or your sick of your job and you need a change, you'll be happy to know ihaveanidea has expanded its Portfolio Night, an event that placed creatives and their portfolios in front of the industry's creative gurus. For Portfolio Night IV, students enrolled in advertising programs, graduates, and up-and-coming creatives can meet top creatives from New York's Strawberry Frog, San Francisco's Butler Shine & Stern, Chicago's Ogilvy & Mather and Modernista in Boston. DDB Worldwide and Canadian agencies TAXI, WAX, Change Advertising, Bos and Rethink. So tidy up that portfolio and get it ready for the May 4th event. Beginning today, you can register here.
It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
With the tagline, "some stories make better documentaries," director Kevin Donavon and McKinney Silver, Durham "remade" March of the Penguins and The Thin Blue Line for the Full Frame Documentary Film Festival held April 6-9. They're both very good. Watch them here.
Here's a commercial with way too much word play to leave alone. Placing the words "Cox," "rise" and "sexy" all in the same 30 seconds along with an over sexed Bio teacher just, well, rocks MTV2 style. Yes, this is a commercial for both Cox cable and MTV2 that uses the "rising" band Sexy Champions to gain street cred. There's another longer version of the commercial here.
The country of Switzerland, acknowledging men's fixation with the World Cup which begins June 9, has launched an ad campaign to lure women to a country "where men spend less time on football, and more time on you." The television spot, airing in France, Germany and Switzerland, features hunky men including Mr' Switzerland 2005 himself.
Ignacio from ihaveanidea was down in Palm Springs chatting it up with Clio Awards judges who were preparing for the Clio Festival that will take place on May 13-16. While there, Ignacio posted commentaries, video interviews and candid behind-the-scenes footage of the creative gurus who will decide the fate of thousands of ads vying for Clio. You can check it all out here.
It's not only vacuous Hollywood starlets and super models that are slapping their names on the latest fragrance. It's also Toronto Blue Jays pitcher Gustavo Chacin who's working with Leslie Cosmetics to create one. It was a long running joke among local sportscaster that Chacin's last name sounded like a perfume and that he should create one. Well, the jokesters have had their way and last week, Chacin spent the day at Leslie labs sniffing up the right combination of fragrances to call his own. no word on when this will be marketed.
If you're into country music, you'll love these new promos for the Country Music Channel. Hmm. Even if you're not, you might like them too. They're quick and you don'ty have to think too hard to get the message. Just the kind of advertising we like. See the promos here and here and here and here.
Cable channel G4 is trying to breathe new life into the original Star trek series by creating an entertainment mash-up to use the buzz word of the day. Working with LA agency 72andSunny, G4 came up with a play-while-you-watch game called The Spock Market that allows viewers to buy, sell and trade shares of characters, aliens, gadgets and ships. Stock values change based on events in the episodes. Now that's a pretty cool way to get today's Internet geeks in tune with yester-year's Star Trek geeks. There's some funny stop-motion commercial that promote the whole thing which you can view here and here.
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