In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.
With all the ridiculous, over reaction the Australia's "Where the bloody hell are you?" tourism commercial, it was only a matter of time before someone created a spoof and here we have it courtesy of Adland. It's not really all that funny but, then again, the complaint was pretty lame too. Anyway, give it a watch here.
It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.
AdFreak thinks it's ho-hum and perhaps an overuse of the company's apparent theme song, Groove Armada's I See You Baby, Shakin' That Ass used in ads and pissing off parents since 2003, but we love it. Perhaps it's the chance to grab some ass. Perhaps it's the infectious song. We don't know. We don't care. After all, it's just a fun little ad to introduce Renault's new 2006 Megane.
Street art site Wooster Collective has photographed a German Adidas outdoor poster campaign which consisted of the brand's logo on a white background with a hint of graffiti added. The brand hoped the public would take the hint and add to the boards. They did. While an early outdoor graffiti campaign for Sony's PSP consisted of completed graffiti placed on boards and was viewed as a lame co-op of the medium, the Adidas provides the hook to draw the public in to complete the job. Wooster Collective likes it. We do too. There's more here.
Here's an inventive stunt for Greenpeace Billboardom points out whereby a large banner with the copy, "The future of the planet is in your hands. What would Jesus do?" is hung over a large statue of Jesus (the Cristo Redentor, in Rio) by a team of climbers.
There really is no end to the places advertising hasn't, but in the future, could appear. Writing on Ironic Sans, David, while admitting it's not a good idea but acknowledging the financial benefits it could bring to a struggling industry, advocates the inevitable consideration of airplane storage bins as an advertising medium. Noting the inside of a plane is one of the last remaining ad-free zones, David claims the ad revenue might lead to the return of good food on airplanes, reduced ticket fares and something to stare at rather than the passenger across the aisle. It's going to happen. There's already tray table ads.
In a deal with Yahoo, CBS will, this fall, make available 60 Minutes video for free, presumably ad-supported. Content will be available on Yahoo's news, sports and entertainment sites as well as a dedicated microsite. CBS says the move is an attempt to bring quality news to younger people.
Following each Sunday broadcast of the news magazine, the microsite will be updated with two news packages. One package will expand on a segment featured that week on the television broadcast of 60 Minutes. The second will be based on a topical news theme for that particular week. Both offerings will include previously un-aired 60 Minutes video footage, as well as interactive elements such as maps, a reporter's notebook, blogs and photo galleries.
Yet another ad for a Poker site that uses sex. Yawn.
Thirty years ago, His Royal Highness The Prince of Wales founded The Prince's Trust to help change the lives of underprivileged or troubled 14-30 year olds in the UK through financial and practical support. Twenty years ago, ATTIK Co-Founder James Sommerville and his partner Simon Needham were among those granted assistance by The Prince's Trust. Last Thursday evening, at a Buckingham Palace fundraising dinner reception held for supporters of The Prince's Trust from the UK and USA, James was given the Honor of thanking Prince Charles for his support, on behalf of the 60,000+ businesses impacted by The Prince's Trust since 1976. See, now isn't that a happy advertising story?
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