Furthering the notion the cell phone will, ultimate become the single digital uber-device possible even supplanting the iPod, Motorola has announced iRadio, a 435 channel digital radio service delivered to cell phones via an Internet connected computer for $7 per month. It is said the phones will also be capable of transferring content via Bluetooth to home and car sound systems. One does wonder, though, whether XM and Sirius, which deliver content to devices via satellite and don't rely on a computer connected to the Internet, won't find their way into cell phones as well making for a less cumbersome content delivery process.
Reactions to market research studies are always far more fascinating than the results themselves as most studies simply confirm the obvious. So, out comes a study from the University of Connecticut's Center for Health Communications and Health Marketing that claimed alcohol advertising increased alcohol consumption. Hooray. Advertising works. Next. But wait, not so fast. Advertising, when it comes to alcohol and the AAAA - that fine ad agency cheerleading organization - doesn't really work.
Referring to the study, AAAA Executive VP told Ad Age, "We've seen over the last several decades that as alcohol advertising spending increased, underage drinking substantially decreased." To be fair, he's referring to underage drinking and not all drinking but it is a bit humorous when it comes to alcohol, fast food and "less noble" advertising in that, without fail, when these issues come up, advertising only works when it's promoting something "good." Otherwise, it can't possibly have anything to do with promoting something "bad."
Because we never write about radio, know firsthand what cancer is like and, generally, like the straight forward approach this :30 takes, we'd like to draw your attention to a spot created by Scott G for the American Cancer Society. Sometimes, simple is the best approach.
Locked up for 364 days each year, the poor Pennsylvania groundhog has nothing better to do other than go mad Jack Nicholson-style. To help promote Groundhog day and following last year's Groundhog Chase, the Pennsylvania Tourism Office has launched Grounhog 202, a series of videos that mirrors the film, The Shining. Currently, a trailer for the series is up on the site. Beginning on January 9, installments of the film will be posted on the site weekly, leading up to Groundhog Day itself. Starting January 9, the site will offer an RSS feed so that viewers can be updated when a new video is posted. There's also email notification. The campaign runs alongside the state's Cabin Fever promotion.
So far, we like this one better than last years as the whole 'Shining' thing aligns itself to the situation much better than last year's kooky and seemingly random groundhog chasing. Of course, it was his shadow he was chasing but still.
