Synchronized Swim Team Promoted With Mobile Pool

To help promote the Canadian Synchronized Swim Team who appeared at the Aquatics World Championships in Montreal last month, experiential agency Gearwerx Experiential Marketing developed a mobile, see-through swimming pool mounted atop a trailer which traveled in and around Montreal while swimmers performed inside the tank. Gearwerx President Max Lenderman shares more details on the promotion here.

United Church of Christ to Continue Controversial Campaign

Stirring the pot again, the United Church of Christ, the church that, earlier this year, ran ads mocking other churches showing a bouncer who refused entry to minorities and gays is planning a new ad. The first ad, "Bouncer," part of the $3 million "God is Speaking" campaign, was refused by ABC, NBC and CBS. The church promises the second ad will be in the same vein as the "Bouncer" ad.

David Ogilvy Promotes Advertising Week

In an unsanctioned effort to promote New York's upcoming Advertising Week, Asa Bailey has created a film which posthumously features David Ogilvy riffing on the ad industry's changes and encouraging those in the industry to attend Advertising Week. Of course, the whole thing just leverages Advertising Week as a platform to promote Asa Bailey.

Painted Cows Become Billboards

Golden Palace, that purveyor of online gambling and supreme stunt advertiser, has dyed several Florida county cows with with its name. And to stave off PETA, they dyed "Go Veg" on the side of one of the cows.

Murder Mystery Cruises Promoted Following Possible Cruise Murder

Following recent stories about a Connecticut man who mysteriously disappeared, amid reportedly foul play, on his honeymoon cruise aboard the Royal Caribbean Cruise Lines ship "Brilliance of the Sea," the cruise line has, rather insensitively and stupidly, sent this 2006 Murder Mystery Cruise promotional flyer to its travel agents. Hello? RCCL PR office?

Peter Jennings Has Died

Long time ABC news anchor Peter Jennings, 67, has lost his battle with lung cancer and died last night in Manhattan.

'Blowing Smoke' Movie Promoted And Distributed Via Weblog

Adriana Cronin-Lukas points to the Blowing Smoke weblog where the movie, Blowing Smoke, is being promoted and distributed sans studio participation. Half experiment, half frustration with Hollywood studios, movie producer Kamal Aboukhater has decided to promote and release the film exclusively through the weblog. The movie, starring Planet of the Apes hottie, Estella Warren, examines, unflinchingly, how men view women and how, ultimately, women turn men into blithering idiots.She is the third high-profile departure from MSLO in a reorganization that began while the company founder and namesake was serving a prison term for lying to government investigators.

While this may or may not be a first, it will certainly be a great experiment to determine whether intermediaries are needed or whether consumer generated media can is up to the task of movie promotion and distribution.