EverQuest Design has taken a better path towards developing a unique brand for itself.
Fighting the sea of sameness, EverQuest creates briefcase bags made from original material used in the parachutes of Russian Soyez decent modules and materials used for the sails in the America's Cup Courageous. Adhering to Seth Godin's theory of innovation, EverQuest has developed a unique product line where not only is the product line uniquely different from other bag manufacturers, each EverQuest bag is distinct in design as it is crafted from a different piece of fabric.
Rather than attempting to make a standard bag and set it apart from others with a "unique" ad campaign, EverQuest has founded its business on being unique. It's mission statement reads, in part, "...to search for famous materials and relics and bring a piece of history to our customers in a product they can use everyday. We wanted to create products that were interesting and unique. We wanted to build a concept-product based on the story of an event rather than around the product itself."
Everquest may not be EastPac but it can certainly call its brand unique.
Adland points to BrandSuicide who has created the perfect Christmas (oops, we're not very good and being politically correct) Holiday t-shirt for designers stuck in the hellish world of designing pop ups for evil marketers. The t-shirt aptly reads, "pop-up designers = cocksuckers." If you know a suffering designer, be sure to put some cock in his sock this year.
Alternatively, if you'd like a less dirty but equally interesting advertising-related t-shirt, check out the "I'm being exploited by an ad agency" t-shirt from Urban Advertising.
Perhaps following the lead of its Japanese counterparts, McDonald's has signed a deal with supermodel Heidi Klum to be its new McHottie. Attempting to distance itself from the negative press generated from the film Supersize Me, McDonald's has decided to prove, once and for all, it can fool America into believing its food will make all Americans as hot as Klum.
Unfortunately, Klum knows otherwise and has already put a negative spin on junk food saying, "I like to be healthy and eat well, but I also like to have a good time and have an occasional glass of wine or French fries." We're sure McDonald's will shut her up immediately, filling her mouth with appropriate pro-junk food speak.
Klum is currently spokesmodel for Birkenstock shoes and for Target, who apparently, is now selling Marijuana and Crack.
