|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Group Claims Media Makes Political Coverage All About Money Activist group FreePress, suddenly realizing the media business is all about making money, has launched a campaign claiming the media have hijacked democracy and made political coverage all about keeping advertisers happy rather than reporting actual news. Oh, the horror. IKEA Hangs Mattresses in Paris For New Campaign Agenda reports a new campaign from IKEA which consists of 39 mattresses wrapped to look like billboards and hung in major Paris railway stations. We wonder how long it will be before Parisians tire of the campaign, rip the mattresses from the ceiling and hop on for a nap. Or how about all those teens who are looking for a place away from their parents to get a little closer to their girl/boyfriend? Looks like IKEA has some nifty experiencial marketing going on. Annie Leibovitz Snaps Peninsula Ad Campaign Hot off her work for for A&E Biography's Naked Truth ad campaign with the Olsens, Annie Leibovitz stepped into the world of Peninsula Hotels to shoot images for the hotel's recent ad campaign called, "Portraits of Peninsula." The press release gushed in typical fashion, "So much of what makes Peninsulas style of hospitality special is the personal connection our staff has with guests," said Peter C. Borer, Chief Operating Officer, The Peninsula Hotels. "Our culture of warm and genuine service is expressed through every one of our family of employees. To us, service is an art, which is why we chose a true artist to represent it. Annie Leibovitz captured the spirit of our employees with sincerity. Through the honesty of her images, we have created a campaign that will resonate with our audience for a very long time." AGENCYSACKS New York created the campaign. AIR Network Brings Marketers Closer to Online Consumer Buyers London Ad Agency ASABAILEY has rolled out AIR (Advertising In Retail), a network (demo) providing advertisers the ability to place television ads or long-form videos alongside the advertiser's product listed on a participating online merchant's website. The AIR network provides marketers the ability to influence sales at the moment of purchase. The premise that influencing consumers at the moment of purchase is, of course, not new. However, the proliferation of digital media and online buying may make models such as AIR network viable options for marketers interested in getting closer to consumers at the moment of purchase as well as maximizing production dollars spent creating ads. Fox to Air 'My Big Fat Obnoxious Boss'Capitalizing on the success of its My Big Fat Obnoxious Fiance, FOX is making the obnoxious thing a trend with its new My Big Fat Obnoxious Boss. The reality series will spoof both Fiance as well as NBC's The Apprentice complete with Donald, Caroline and George look-a-likes telling 12 contestants to "get the hell out of my office" after failing such tasks as begging for money on the street. Oddly, we think this series will be a success. We don't know why, we just do. The series airs November 9 at 9 PM. Jessica Simpson Debuts Edible Body Fragrance We know jessica Simpson is already as delicious as they come but she's now made herself, much to the delight of hubby Nick Lachey, even more delectable announcing the an addition to her Dessert line of body care products. At Rockerfeller Center Sephora earlier this week, Simpson debuted Taste, an edible body cream designed to taste like the foods Simpson experienced in childhood. "It's low-calorie," Simpson said. "It's like having dessert without the calories, so if you're on a diet, it's a good thing to just kind of lick off every now and then. Or have someone else do it - that's even better" We wonder if the streets of New York will now be filled with wafting, mouth-watering food scents driving people to helplessly lick strangers as they pass each other by. Perhaps Simpson should donate her product to the homeless. They need it more than those of who have homes and spend our money on stuff like this. Adrants Billboards: People Care About Politics
Destiny's Child Joins McDonald's 'I'm Lovin' It' Campaign Hoping to fatten up America and perhaps finally reveal the secret behind Beyonce's behind, McDonald's has enlisted the help of recently re-grouped Destiny's Child as spokesgroup for the calorie laden fast food marketer. The threesome will appear in a new collection of McDonald's ads and, in turn, McDonald's will sponsor the group's new worldwide tour beginning in spring 2005 and called, predictably, "Destiny's fulfilled and Levin' it." "We're lovin' the chance to work with McDonald's and know that together we'll create lots of fun and cool surprises," gushed Beyonce Knowles or more likely McDonald's PR people. "McDonald's shares our passion for music, so we can't wait to start connecting to our fans -- McDonald's customers -- all over the world." Conde Nast Sucks 'YM' Into 'Teen Vogue'Conde Nast is bailing out Gruner & Yahr Publication's ailing YM and will cease publication following the December-January issue rolling the teen magazine's circulation into Teen Vogue's circulation. Accordingly, Teen Vogue will increase its rate base from a planned 650,000 to 850,000 for the February issue. Thank God there's one less teen magazine to destroy teenage girl's self esteem by perpetuating unattainable perfection. Viral Marketing Manifesto Launched Following a grueling debate between viral marketing firm DMC Founder Justin Kirby and Britain's Interactive Advertising Bureau CEO Danny Meadows-Klue, the International Viral + Buzz Marketing Association has announced a viral manifesto which cut's through the clutter and clearly defines viral marketing. Basically, it calls for clear target identification, enjoyable and valuable delivery of message and encouragement to share messages with others. Additionally, the manifesto calls for fostering genuine enthusiasm for a brand, acknowledging it is the recipients themselves, not the marketer, who spreads the message and the treatment of consumers as partners in the marketing process. 
|
|