Eva Herzigova Promotes Swimwear Line With Playboy Spread

When regular advertising and promotion don't work, there's always nudity and Playboy. That's the tactic Czech model Eva Herzigova has taken to help promote her swimwear line. You can see Eva "marketing" in the August issue.

Advertisers Not Happy With Newsday

Following what should be called blatant lying but called "circulation scandal" instead lest we veer from the politically correct insanity that guides out lives, Newsday advertisers are heading for the hills or demanding rate concessions from the Long Island newspaper. Telecom company IDT has pulled its schedule and Liberty Travel is thinking about it. There's a call for the paper to reduce its rates by 9 percent - that same amount the paper lied about - oops, "embellished" - their Sunday circ figures.

Daylight Magazine Documents Community Life

Daylight Magazine, which just launched its second issue, is the quarterly journal of the non-profit organization, Daylight Community Arts Foundation (DCAF), which "seeks to enable individuals and communities to document themselves by providing photographic materials and workshops."

The latest issue presents Iraq from a number of different perspectives. It features the work of Susan Meiselas, Sean Hemmerle and Bruno Stevens in addition to a selection of photographs made by Iraqi civilians. The images made by the Iraqis are powerful in their normalcy, they present a very human picture of the war torn people; a visual response to the torture photos of Abu Ghreib.

Sheerleading A New Fashion Trend

Perhaps designers are on to something and have realized we may be sick of the snarky, post-ironic attitude that has filled our lives of late and are pining for something more wholesome and frilly. Or maybe they are just out of ideas and someone said, "Hey, let's do a cheerleader motif!" Either way, you can expect to see spring collection ads for billowing, hippy-dippy, energetic styles perfect for those Mean Girls looking for yet another ridiculous cultural differentiator.

'Alternate Ending' New Movie Marketing Trend

We all know that once something happens twice, it's an official trend. We can thank Fox Searchlight for this one. The studio has copied itself to incestuously create the new "alternative movie ending" marketing trend. First used with 28 Days Later in which an alternative ending was shot and released during first run and now deployed with indie film Napoleon Dynamite, released June 11 with one ending and in wider release this Friday with a new and different five minute ending. Want to see these alternative ending? Cough up more scratch. Who said Hollywood was out of ideas? Thanks to Adrants reader Ankesh Kothari for pointing this out.

Media Matters Launches 'Right Wing Squares' Campaign

To combat the conservative bombast from the likes of Rush Limbaugh, Michael Savage and Bill O'Reilly, Media Matters for America has launched a Hollywood Squares style viral video campaign called Right Wing Squares in which cartoon contestants spout actual quotes in response to the hosts questions. The video ends with a voiceover that says, "Visit Media Matters for America, continuously monitoring and correcting conservative mis-information in the media. Viewers are encouraged to send the clip to a friends and place a link in their email or on their blog. The link will be monitored and the top 50 referers will get a new "fair and balanced" item of apparel.

Nudity Explains Benefits of Drinking Water

Illustrating the claim that drinking a lot of water is good for the skin, this UK ad for Evian by Euro RSCG London shows us a lot of skin just so we get the point. Of course, most of us who do drink water aren't young, hot and airbrushed. Who said advertising had anything to do with reality.

Campbell's Soup in Product Placement Deal With NBC's 'American Dreams'

Campbell's Soup has entered a deal with NBC to weave its products into the network's "American Dreams" series Luckily, the product was around in the 60's when the show takes place so the placement won't looked forced. Oh wait, the placement will incorporate a teen essay contest about the brand which begs the question, who would ever write an essay about soup unless a paying advertiser asked them to?

Copy Room Sex Promotes Recruitment Agency

Don't worry, it' not porn and there's no nudity but this video of a guy delivering his package to an over-eager office worker is one of the strangest methods we've ever seen to promote the a recruitment agency. But hey, sex sells, right?

UPDATE: There's more.

Donny Deutsch and CNBC Launch 'The Big Idea'

For an ad guy that likes to pontificate, Donny Deutsch now has an even bigger platform than he has running an ad agency. Airing Sundays at 9 PM and extending to a full 13 episode run, Deutsch will host a CNBC show called "The Big Idea" in which he will get celebrities to discuss cultural issues, trends and the celebrity's own dirty laundry. Now maybe we'll find out what Paris Hilton was thinking about in those Guess ads.