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Belly Dancing the New Marketing Trend

Miles Copeland is capitalizing on America's lust for the bare belly and a lust we don't even know we have yet - Arabic music. He has launched two troupes of Arabic-style belly dancers, Belly Dance Superstars and Desert Roses, and has, naturally, offered up the troupes for advertiser sponsorship. Motorola, Capezio and Estee Lauder jumped on board when the troupes appeared at Lollapalooza last Summer. The troupes will begin again this February with a 54-city tour along with a documentary. Copeland hopes interest gains momentum and would like the troupes to tour continuously saying, "It definitely has an exotic flavor, but it's not a girlie show. It's a lifestyle." Lust for bare bellys and undulating booty is, apparently, not the draw.

by Steve Hall    Jan- 5-04    




GM Promotion to Give Away 1,000 Vehicles.

GM has launched the largest ever automotive promotion spending half of it's $50 million budget on the effort. The sweepstakes, in which consumers will be coerced, I mean encouraged, to visit dealer showrooms and enter the sweep using GM's OnStar system, is called "Hot Button" and will provide the opportunity to win 1,000 free GM vehicles. Prizes include a Hummer H2 sport utility, Cadillac CTS sedan, Saturn Vue SUV, Chevrolet SSR hardtop convertible pickup and Saab 9-3 convertible.

by Steve Hall    Jan- 5-04    




Britney Spears Gets Married And No One Cares

Early Saturday morning, Britney Spears married childhood friend Jason Allen Alexander in Las Vegas. It was apparently cooked up between the two Friday night at Ghostbar in the Palms Casino Hotel. It's also apparently a mistake according to a source close to Spears who is already seeking an annulment.

Tony Pierce wonders why most media outlets and many blogs haven't even covered the news yet. I saw the story early Sunday morning and just couldn't bring myself to write about it. So she got married. Big deal. Paris did a porn video. We write about this shit but we don't really care. We are all so jaded that nothing really surprises us anymore and that's the mood I was in this morning and that's why I didn't write about it until now. The only reason I write about it now is if I don't, I'll be labeled some slow-ass blogger who's totally disconnected from the world's events. So there you have it. Britney's married. Sort of.

by Steve Hall    Jan- 4-04    




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