Busta Rhymes is caught with his pants down in this soon to be launched commercial for Virgin Mobile. The commercial is being pre-released online by U.K. based viral marketing firm DMC and will promote Virgin's new text messaging rate plan.
The campaign's cheeky ads were created by Rainey Kelly Campbell Roalfe/Y&R and directed by Paul Hunter, who has been responsible for directing a number of high-profile music videos for stars including Britney, Madonna and Michael Jackson. 'Bling' - already released on TV - results in Busta literally going down the toilet, while "Butt Naked" features him doing an unwitting striptease for his fans. The online versions of the ads invite viewers to click through to www.bustabutt.com, where they can see each clip and find out more about Virgin Mobile and Busta Rhymes.
In a New York Times article, Stuart Elliott interviewed Zoe Lazarus and Richard Welch who head up a new trend tracking division of Ogilvy. Absolutely nothing new is revealed in this interview and the whole trend tracking movement, while important, comes off as just being all about good 'ol marketing 101: Know Thy Target Audience. Witty repartee included:
"Q. Why has trend tracking become such a trend? Or is it just a fad? A lot of the so-called cool hunters, self-styled experts at spotting trends among younger consumers, seem to be fading away.
Ms. Lazarus: It has maybe been a bit of a fad, but the ideas behind it make good sense. It's good to have advance-warning radar about what's happening among consumers."
Brilliant.
Apparently, kryptonite has had some serious effects on two of the young stars of the WB's Smallville. No one really watches this show but maybe they will now that kryptonite seems to have taken effect. At least Lana and Chloe seem to be pleased with the outcome. Clark probably will be too.
Editor's note: Yes, this picture has been cleared for publication. All the "off limits" body parts have been effectively covered...by other body parts big enough to cover just about anything.
Here's the insanity of 2003's pop culture madness all on one page inter-related in a way that makes you wonder how we got through the year without having a gay, national orgy, filmed in military green, in Las Vegas while while Michael Jackson got eaten by a tiger while trying to have sex with a kid as Demi and Ashton sat in the audience hoping Kobe Bryant wouldn't join in and have anal sex with Rush Limbaugh while the whole thing was telecast on FOX...and written about on a weblog.
It all could happen especially when our own President Bush is just four hops each from either end of the sexual pendulum. Via Gawker.
