|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
KFC Looking For New Ad Agency For $200 Million AccountJason Alexander is out. The Annika Sorenstam spot was skewered by Bob Garfield but loved by viewers. And KFC is now shopping for a new ad agency. Ad Age says incumbent BBDO and FCB are pitching. Buy.com's BuyMusic Spoof Ad You've surely seen the new TV ads for BuyMusic.com promoting the new service. What you may not have seen yet is this spoof featuring Nick Nolte. It's just a visual. Not an actual commercial. Summer Reality Show Winners and LosersFor Love of Money has emerged as this Summer's biggest reality hit drawing the highest 18-49 rating. In this MediaLife's roundup of Summer reality series, America's Next Top Model was pegged as the most unexpected hit; American Juniors as the biggest disappointment; Fame as the biggest flame out; Last Comic Standing as the low key hit; Cupid as the most overhyped; Boarding House as the dullest; and Big Brother as most likely to return. Buy Those Third Cover Entertainment Weekly Ad Positions Now!The hottest page in Entertainmant Weekly just might become the last page, opposite that ad position that always gets the bad wrap, the third cover. Horror writer, Stephen King is taking over that last page of editorial from Joel Stein who wrote a snarky column there for 6 months. King, who will receive a low four figure per week salary says he'll focus on humor for the weekly column. King's first column will appear at the end of this week. Brad Pitt Appears in Another Japanese ATM Ad Brad Pitt, as well as many other Hollywood stars, appear in ads in Japan. Too much exposure in a America is always a concern so they are available to the rest of the world as spokespeople. This spot is another is a series for ATM. Breast Ad For U.K.'s Easyjet Gets Stamp of ApprovalA UK airline ad featuring a woman's breasts with the phrase 'discover weapons of mass distraction' was not offensive, ruled the country's Advertising Standards Authority. Hummer Gets The Spoof Treatment From Sierra Club In the continuing saga of SUV bashing, the Sierra club has launched Hummdinger.com, a web site that parodies G.M.'s Hummer. The site was created by Experiment in St. Louis. and includes a "Hummer Hunk" quiz and a link to send a nasty note to G.M. Jason Kottke Rants About Ad CreepJason Kottke of Kottke.org refers to an article on the weblog, stating the obvious about potential future uses for Apple's iPod, including advertising, and laments the continual creep of advertising into his life. Great idea and pretty much inevitable, but the suggestion of it makes me want to hop on a plane to SF and strangle the responsible party. I see ads when I pee. I pay to watch ads at the movie theatre. Most television programming is filler for advertising (which explains why most of TV sucks). Many magazines are mostly advertising. MTV is 100% advertising. The Post-It Notes on my desk are from Barclay's Capital. Clothing without prominent advertising printed on it is getting difficult to find. I am marketed to and advertised to everywhere I go. So now I'm supposed to sit through promotions -- while draining my battery, BTW -- each time I turn on my iPod?"
Jason does make a very valid point that advertising knows no limits. The current system of advertising is set up so that those of us in the business are mostly forced to do this sort of thing. So much so that we really begin to piss people off. At some point, everyone will just rebel and tune out. Seth Godin has always talked about Permission Marketing in which the consumer gives permission to be marketed to but that model has not taken foot yet. It has not because there is no compelling reason for a consumer to actually want to be marketed to. Sure, there are a few advertisers out there who have the ability to be entertaining enough for consumers to opt in but mostly, advertising is crap. Until advertisers can hold an audience like a well crafted movie or at least have a compelling offer, permission marketing will not catch on and current mode of beating consumers over the head with a marketing sledgehammer will, unfortunately, continue. Annika Sorentam KFC Commercial Rated Highest in Brand Recall by IAGEven though the ad was skewered by Ad Age's Bob Garfield who said KFC is "the perfect bucket of death-on-a-wishbone for a luscious, cardiovascularly incorrect food orgy", the spot is number one on IAG's Brand Recall Index for the week ending July 20. 
|
|
