The New Star Magazine
OK, so not really but go with it.
Thanks to Gawker.
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TNN Will Be Spike TVThe idiotic claim by Spike Lee that TNN could not call the New TNN Spike TV was shot down yesterday by state Supreme Justice Walter Tolub. When you think about it, this relaunch of TNN would have been a quiet, under the radar story that would have been forgotten in two days. Now, TNN/Spike TV has received more press than it ever could have hoped for thanks to Spike Lee. Mr. Lee, you can expect your check from TNN for your services in a few days. PETA Sues KFC Over Headless ChickensOK, OK...so they aren't headless. That's an urban myth. But, PETA (People for the Ethical Treatment of Animals) is suing KFC because it says KFC is misleading the public with "deceptive advertising practices" regarding the treatment of chickens. PETA says KFC suppliers use "growth-promoting Substances" KFC denies this. Who knows what the truth is. I'm sure a chicken doesn't live in the lap of luxury but I also have to believe that KFC wouldn't want to be known as they place where you go to buy abused chickens. Then again, the cigarettes companies lied to us for years and are still lying. Interested in Weblogs? Here's a Discussion Group for YouMy other venture, UpSpeed, has launched a discussion list that will focus on weblogs and their place in the business world. It is moderated by Rick Bruner and is sure to be a thriving conversation. Here's the first issue. It's to be published in digest form every Monday and Thursday. Here's the archive page. Check it out and pass it along. Bounty: Born Free and Crazy The Bounty Lady from 7M Pictures returns. Check her out in the latest installment of the saga. Then, go back and watch all the other "commercials" she did. Weird. -------- Red Lobster Shares The LoveRed Lobster is launching a new $60 million campaign today with the new tagline, "Share the Love." "We view 'Share the Love' as much more than a campaign," said Edna K. Morris, the president of Red Lobster. "It's about sharing what's unique about Red Lobster. It's about an emotional connection, with each other and about a connection to seafood." Love your lobsters, people. Read more here. Bad Beer Campaigns and Losing Line ExtensionsAd Age's Al Ries vents about Miller's failure with the Catfight approach to marketing the brand. Al thinks the "Miller Time" slogan has legs but only if properly executed. He also thinks, and I agree, that line extensions do more harm than good. Movieline Magazine Goes LifestyleMovieline Magazine has shifted gears. It's less about movies and more about the Hollywood lifestyle. It's now called Movieline's Hollywood Life. "The name Hollywood Life makes the magazine so appropriate for so many [ad] categories," says MHL group publisher Audrey Arnold. "When we call on senior media directors, they say, 'I can clearly see the positioning of this book. There's nothing like it out there.' We're bigger than the other upscale books like Gotham and we're audited. We're an established player reaching the right people. And it's an affordable buy." Television for Middle AmericaIf you live in middle America and think everything you see on TV is all about the Left Coast and the Right Coast, there will soon be a new option for you. And if you are an advertiser clamoring for this audience, pay attention to this. Doron Gorshein, former CNN VP, is launching a new cable channel called the America Channel. Who knows, maybe there is something between New York and LA. Beauty in a Truck Bucket From this week's Ad Age TV Spots of the Week, we have a beautiful spot from SBC showing a bunch of truck buckets doing ballet. Also, this week, are spots from Maxim showing a woman getting mad at her lover because he gave her good sex; a humorous spot for Tufts Health plan from my home town agency, Gearon Hoffman (which Ad Age mistakenly calls GearHoffman); a race car analogy for Viagra; Karl Molone getting bugged by his kids for Walt Disney; Lions roaming a city for Monaro; a bunch of mechanics doing things non-mechanic for Toyota; and Nascar driver Matt Kenseth getting his wheels removed for Smirnoff Ice. 
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