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You May Not Always Be in Control of Your Tongue When you go to sleep at night, do you really know what your tongue does? Does it really stay in your mouth? Or does it get lonely and want to come out and play? Does it get thirsty? Or does it know you are thirsty? Does any of this make any sense? Of course it doesn't. Just watch the clip and you'll understand.
Spike TV...Uh...I Mean TNN's New 'Strip' Wins With Viewers The two hour time block on TNN, referred to as The Strip, delivered 1.4 million viewers during its June 26 premiere. That's up (over last year) 83% for Men 18-49 and 200% for Men 18-34. I guess seeing a cartooned Pam Anderson in a bikini and listening to Spike Lee bitch about his name got a lot of attention. -------- Marketing, Weblogging, and the TruthIn this Star Tribune article, Dave Weinberger, long time Internet guru, speaks to the benefits of business blogging "If companies allow their employees to blog, [they] have the opportunity of engaging their customer in the sort of genuine conversations that build real customer loyalty,' Weinberger said. 'There is a risk that a weblogger will criticize a product, but in the post-marketing world of the Internet, being frank even when negative can build a stronger relationship than when they are mindlessly positive." It's very simple. Real sounds real. Fake sounds fake. People know the difference so why try to fool people in the first place with advertising and PR blather when you could hold a conversation directly with your customers? Up2Speed Officially Launches
 Well, even though everybody already knows, today is the official launch of Up2Speed, a business I co-founded with four other partners as MarketingFix and sold to Andy Bourland, co-founder of Clickz. Here's our overview and mission: The mission of Up2Speed LLC is to help marketers and media professionals save time and do their jobs more effectively by keeping informed of important industry news and best practices. Up2Speed is a hybrid media and consulting company. On our web site, we offer free and paid content services. These do and/or soon will include daily news aggregation about Internet marketing and media from sources around the web and beyond, a daily newsletter, a thriving discussion community, comprehensive coverage of case studies, a directory of e-marketing service providers, a thorough index of industry research reports, original research and how-to guides, as well as other pending content initiatives. Our consulting services include Internet marketing plan review, web site review, search engine optimization review, vendor evaluation and request-for-proposal support, custom research, business weblog strategy and development support, online ad creative review and more. Up2Speed.com launched in July of 2003 after acquiring the assets in June 2003 of Adventive, a popular series of email discussion lists focused on Internet marketing founded in 1995 by John Audette, and MarketingFix, a site dedicated to e-marketing news analyis founded in late 2002 by Rick E. Bruner, John Engler, Steve Hall, Robert Loch and Olivier Travers. I'm extremely excited about this new venture and "thin-media" business model. I have the greatest respect and admiration for my partners and look forward to a long, exciting, and prosperous endevour. Visit us soon and often! Read out much better than average press release here. Dasani Water Gets a Sexy Makeover in New Ad CampaignToday, Dasani launches a new $20 million campaign designed to set the bottled water maker apart from the crowd. The campaign is decidedly more adventurous than your usual water bottle marketing. As described in the New York Times today: ...in one Dasani commercial, a man and woman frolic in an elevator as a security camera captures the action, but they turn out to be husband and wife. In another spot, a woman spends a night out on the town with an extremely attractive man, then heads home where she gets undressed and jumps into bed � with her teddy bear. Bummer, I was hoping for another round of bikini babes fighting in a pool of...oh...bottled water. New York's PATHVision Transit Advertising System RelaunchesBX Media Group has contracted with the New York Port Authority to manage the content on the Authority' PATHVision transit information system. PATHVision delivers ads and informational spots to travelers and commuters on 227 screens Rather than having a fixed transit poster up all day long, advertisers can time their messages to particular segments of the day based on the nature of the message (a dinner idea) or the type of person they want to reach (an early morning commuter versus a weekend leisure traveler). "Due to the large number of commuters traveling into New York City from New Jersey on a daily basis and the revitalization of the World Financial Center area in New York and Penn Station/Newark in New Jersey, PATHVision offers advertisers a truly unique and creative avenue to place their messages in front of a captive audience," said Chief Strategy Officer, Melvin Wilson. "We will make possible the full use of the media formats available on PATHVision. The advanced technology creates an opportunity for advertisers to grab the attention of travelers that can now look at entertaining moving media to pass the time and make their commutes more enjoyable." BX Media Group's chief strategy officer, Melvin Wilson, was interview a couple of weeks ago and covered here. Ad Age's Scott Donaton on Cannes, Independence, and CreativityIn his weekly article, Scott notes this year's Cannes winners being independents versus large conglomerates (a good thing) and how awards shows can stifle effective marketing (a bad thing). It can be argued that the most effective client solutions often don't include cutting-edge TV ads, and that awards shows such as Cannes harm the industry more than consolidation by perpetuating its dependence on the 30-second spot. There are, too, greater challenges to the relevance of agencies. Yet, he contends, rightly so, their necessity. Ads are the only tangible product agencies produce, and they want that product to be of the highest quality. When it comes to peer-group benchmarking, employee morale, client confidence and new-business opportunities, awards aren't as meaningless as critics of them would have you believe. And anyway, who doesn't like the pomp and ego boost that comes from an awards show? -------- Ad Age's TV Spot of the Week Oh, don't get all excited. That babe in this still from a new commercial for Toyota isn't what she seems. She looks pretty good though up until the end. So there's that and a kid who builds a wooden Hummer, a bitchy diva, Danny Devito schilling for DerecTV, a bear who wants his Smirnoff, a Land Rover that gets the right of way, and a toked out dude in the basement. See them all here.
The French Search For Nice PeopleMost popular Google searches in France. Particularly amusing. Found on Google Zeitgeist.  Those Botox Ads Don't Really Tell the TruthDavid Lazarus, in his At Large column in Sunday's San Francisco Chronicle, gets to the heart of the new Botox ads. The ads themselves portray Botox as a harmless way to keep your youth. But, until you read the 3,500 word legal disclaimer that David calls to our attention. It's not until you delve into the fine print that you learn Botox, otherwise known as botulinum toxin type A, a purified form of a deadly poison, 'contains albumin, a derivative of human blood.' Don't you just love the honesty of those drug ads? 
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