In Defense of a Bad Marketing Strategy
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UK Thong Ad Causes Complaints The UK has a body called the Advertising Standards Authority that accepts public comment on advertising and can enact directives on advertisers who, in the eyes of the public, cross certain lines of acceptability. This week it's an ad for Sloggi underwear that shows the rear view of three women in thongs. The 18 complaints received to date appear to have the common theme that the ad is sexist. Since when is wearing a thong sexist? It's underwear. Granted it's highly attention getting underwear but it's still underwear that apparently many women like to wear. Not to mention the many men who like to see women wearing thong underwear. And women know this. Which is part of the reason women wear thongs in the first place. So what's sexist about being sexy? [via Sky News]
Some Optimism Seen for Advertising"From everything we are seeing, advertising, despite the geopolitical aspects of the war, is very strong," Mr. Karmazin said. "Our belief is that there's a good amount of demand." That's what Mel thinks and that's what he said in New Orleans at the 2003 Management Conference of the AAAA's. Entry Level Assistant Skewers Fashion Industry EditorLauren Weiberger has written a novel based on her year as assistant to Vogue editor Anna Wintour. It ain't pretty. But I'm sure it's a juicy read and it will also be a hit movie , of course. The New York Times' Kate Betts, herself a former Vogue employee, says, in a review of the book, Lauren is bitching a little too much and should have taken advantage of learning from the best. What's Wrong With Saturn's AdvertisingAd Age's Al Ries takes a look at Saturn's upmarket move and why that can be a bad thing. He claims companies should let consumers grow out of their brands at some point rather then trying miserably to hang on to them until death. Dot Coms Learn the Ad to Reveue RatioA new study out by Pegasus Research International and Ad Age takes a look at the ad to revenue ratio on dot coms over the past few years. More (and Bigger) Breasts from Miller Lite The Miller Lite Cat Fight thing is already a parody of itself. Now we have the two beer babes clad in bikinis arguing by the pool. But this time, Pam Anderson, along with her gallons of saline, joins in and all three end up in a tantalizing pillow fight. I love advertising! [via Ad Age's TV Spots of the Week]
New From Nokia or Rather Nokia SpoofersAll phones vibrate but here's something that might be of actual use for those cold and lonely nights: Will Extreme Sports Take Ad Dollars From Traditional Sports in Upfront?Extreme sports has seen a rise in popularity yet traditional sporst remains strong. For a look at how each segment will play out in this season's upfront, take a look at MediaPosts' Point and Counterpoint look at the subject. ABC Looks to New Programming to Save Itself"We lost our way, we made mistakes -- it was a mess," admitted Braun. "Our goal this season was to plant seedlings that would develop into a new comedy foundation. And the operative theme for our schedule next year is comedy, comedy, comedy, comedy and more comedy. We won't have branding like this year's 'Happy Hour' drive the schedule. We'll set up the schedule first, then see if there is a smart way to brand it." "We looked into our past to learn about the future, and what we saw were family comedies and relationship-driven dramas," added Lyne. "Since we went into scheduling this season with very few shows to work with -- My Wife and Kids, According to Jim, NYPD Blue, The Practice, Alias, that was it -- we limited our focus to Tuesday and Wednesday, and the 8 p.m. hour. Next year we'll make a concerted effort to introduce new dramas from 9 to 11 p.m." Marc Berman of MediaWeek takes a detailed look at ABC and its plans for the upcoming season. 
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