Popeye to Become Popeye Bread
Animated Foods is launching a new campaign in support of their new product, Popeye bread. The marketer will license the Hearst-owned Popeye character for the campaign.
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Marketers With War Related Network TV Should Consider Moving Budget to the InternetIn this MediaPost piece, Mitch Lowe, CEO of Jumpstart Digital Marketing, makes the case for moving media budgets from television to the Internet.
While TV is an exceptional medium for getting the consumer's attention with the emotional rush of a well-executed car spot, the Internet can provides marketers a unique ability to collect data about an advertiser's target audience. Traditional media never actually interacts with its audience so it cannot verify if its audience projections are true, nor determine how their audiences react to advertiser messages or make rapid adjustments to achieve better results for marketers.
Site Back UpSorry....Adrants was down (mostly) for the last 24 hours. Sorry about that. Our host had troubles with some web site run amock that cuased problems with all the other sites on that particular server. Things seem to be back in business now. The Best Ad For a Beer CompanyView this little movie that gets to the truth about why men drink beer. The Product Placement DebateThere is a good article over at MediPost discussing the current debate on product placement. Some consumers see it as too in your face while others greatly prefer it over traditional advertising. The debate, no doubt, will continue for a long time. New Gateway Ads Urge 'Rip, Burn, Respect'Gatway's new ad campaigtn urges consumers to have fun ripping and burning their music but to also be mindful of copyright issues. "Our concern is that some in the recording industry have created a real sense of ambiguity and confusion among consumers as a consequence of (the industry's) antipiracy efforts," said Gateway spokesman Brad Williams. "We agree that piracy is a major problem. But we're very concerned that consumers' fair use rights can be swept up and lost in the antipiracy debates." Ads launch tonight. [via CNet] Telemarketers Must Comply With New Do Not Call RulesAn Oklahoma federal judge said Wednesday that telemarketers must comply with new rules even if they are in the process of suing over it. Tough luck, I guess. Yikes! Big Layoffs at CokeUp to 1000 people face layoff from the Cola giant. Many of the layoff, not surprisingly, will come from within the marketing department. Read more in this Ad Age article. TV Viewing Patterns Fairly NormalDespite the war in Iraq, most Americans are watching their usual favorites after having switched to news for a while. This event has not changed viewing habits nearly as much as 911 or the first Iraq war did. Viewers are "very set in their patterns," says David Marans of the MindShare media-buying firm. "They can be affected for a few days, but by and large they stick with what they normally do. They know that if something dramatic happens, they will be told about it." It just seems too easy but how long can you sit on the edge of your seat watching a conflict unfold? We naturally need diversions to the stress that war induces as well as a sense of normalcy in these far from normal times. [via USA Today] Ms Magazine Gets New EditorElaine Lafferty is the new editor of Ms. Magazine. Lafferty previosly wrote for The Irish Times covering international issues. She replaces Tracy Wood who was with Ms. for a short period of time from last July to October. More... 
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