War Will Cause Millions in Lost Advertising Revenue
The three major networks could lose as much as $200 million in ad revenue in the first five days of the war.
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Victoria's Secret Gets the Spoof Ad TreatmentIt never ends. This is so excellent. Here is a spoof web site for Victoria's Secret potraying all the models as bulimic. The sites contains many fake advertisements of models in the throes of "expelling" gastric contents. For the lawyers: This is obviously a spoof and was not created by Victoria's Secret. [via Gawker] UPDATE: The creators of the spoof site have taken it down as requested by Victorias Secret. Outdoor Gets Measured...FinallyIf you buy outdoor aren't you sick of just having daily traffic figures on which to base your buying decisions? Sure, there's some other measurement tools but none that give the depth of other media. That is about to change. Arbitron has finished testing a system in Atlanta using diaries and people meters to gauge billboard viewership. With transponders on cars an on the boards, a GPS-like system can combine the two just like television diary/people meter info is matched with viewership. [via MediaPost] Are We Tired of "Sex Sells" Ads Yet? Of Course Not! Here's a spot/viral movie...whatever....I don't care anymore as long as they all come to my Inbox...that features a dude on a mission...that ends up in the girls locker room. How very highschool. Oh, and the advertiser? Sony Playstation. But is that really important anmore? [via ViralPlanet] Click the pic to view the Quicktime movie (1.2MB) -------- Advertising Could Be Scarce Later This WeekAs war becomes inevitable, more and more advertisers are pulling schedules and networks will likely pre empt whatever isn't pulled. TV will become all news, all the time. Thank god for movie channels. More... Coke and Pepsi Market Together?"Coke presents the NCAA Tournament from the Pepsi Arena in Albany" That could be an actual announcement at the Pepsi Arena in Albany NY. Pepsi sponsors the stadium but Coke sponors the NCAA. This could be interesting. -------- Pam Smart, Elizabeth Smart, Smart TV?We all knew that the networks would be drooling over the Elizabeth Smart story just as they did many years ago about the Pam Smart story. So let the droolfest begin. We have ABC, CBS, NBC, USA, and Lifetime all vying for the next movie of the week. Anything to make money off someone's misfortune. Is this entertainment or is this just disgusting? [via TV Guide] Advertising is About Positioning Not CommunicatingAl Ries of Ad Age makes the point that most advertising is trying to be something different than what it should be. He claims advertising sole role is to position. Not to sell. It is to create an indelable and descriptive impression in the minds of the consumer. Nothing more. Nothing less. Too many advertisers, he claims, attempt to cram too much information into advertising and to ask it to accomplish more than it is possible to accomplish. ATT Uses War and Other Current Topics in New Ad Campaign From Ad Age's weekly "TV Commercials of Note", one spot from ATT uses current events such as war, cloning, censorship , and gun control to announce its new ATT One Rate calling plan. This, along with a very strange ad for Absolut. [via Ad Age] New Ad Format: The Fast Forwarded :30Advertisers might take note of a new study just released by P & G that showed similar ad recall rates for those fast-forwarding through ads using a PVR and those that don't. So...now :30's can be compressed into :5's, get the same recall, and save a bundle of media dollars. Stranger things have happened. [via Ad Age] 
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