�Two years ago, I would not have dared to tell an advertiser that they should put 10-15% of their marketing budget into interactive advertising,� said WashingtonPost.Newsweek.Interactive publisher and CEO Chris Schroeder. �Today, I am calling for that�advertisers should commit 15% of their budgets to interactive. This may be a bold request, but it is a bold request based in hard research, smart technology, and the maturity of our medium.�
More and more, we are hearing the call for the increased allocation of media dollars to online. And this makes sense as research continues to point out the ability of online media to increase schedule delivery as well as results.
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Now we get to follow engaged couples around the country as they prepare for their wedding day. The show is called 'Race to the Alter' and will air on NBC in the Summer.
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Coke will announe today it's plans for NCAA Division I sponsorship.
For the first time, a sponsorship will involve branded highlights ads during games, half-time announcements of sweepstakes winners, a Coke- and NCAA-sponsored shooting contest on CBS' The Late Late Show with Craig Kilborn and promotion on other Viacom programming.
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ABC is bringing in the big bucks this year with prices for the Oscars reaching an all time high of $1.3 million, a 10% increase over last year.
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Grey Goose, previosly a relatively unknown vodka but now the third best selling vodka, has launched a television advertising campaign on the the Golf channel.
Prior to 1996, there was a self-imposed ban on hard liquor advertising on television. Yet, since 1996, there have been few hard liquor advertisers that have aired campaigns. Broadcast channels still ban the ads.
The Grey Goose sponsorship on the Golf Channel consists of spots and a talk show called "Grey Goose 19th Hole".
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Christina Aguilera, pop's raunchiest princess, is set to be as ubiquitous on the fashion pages as she is on MTV as the new face of Italian label Versace.
"It's just so great. I've got this ad campaign coming up with Donatella and Versace. So I'm very excited and this is a whole new world for me, so that's very exciting," Aguilera told Reuters on Tuesday just before taking her seat in the front row of Versace's autumn/winter 2003/4 fashion show.
Damn, can't wait to see the launch of that campaign!
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Martin Sheen made a commercial for moveon.org stating his stance on the war: Against. Now we have former U.S. Senator, Fred Thompson (the one you have seen in a lot of movies), stating his stance on the war: For. I suppose using Hollywood stars raises the awareness level and perhaps stimulates some conversation among us "regular" people but it just seems strange that every major issue these days gets reduced to Hollywood puffery.
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Oh please...
NBC, the network that has prided itself on targeting the 18-49-year-old audience, will be going after a bit older group when it premieres its latest reality show, Second Chance: America's Most Talented Senior.
The network did not say exactly when the show would air, but it likely won't debut until near the end of the current TV season.
In preparation, the show will embark on a tour of the U.S. beginning March 11 in search of talented people aged 50 and older. The show will feature seniors from across America competing head-to-head in an overall talent competition, which ranges from song and dance, to the most exceptional novelty acts.
Casting directors for the series will make stops in Phoenix on March 11; Memphis on March 12; Las Vegas on March 14; Charlotte and Dallas on March 15; Miami and San Diego on March 19; and Los Angles and Palm Springs on March 22.
The show will be a production of NBC Studio, which also produced Dog Eat Dog and the Weakest Link for NBC.
Story here...
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Here's a great article that lays out the current reality TV landscape. It will account for 40% of all programming on the broadcast networks this Summer and in doing so, it is drying up the scripted programming pipeline. That will be death when this reality fad ends. Networks will be in very deep trouble as they scramble to reprogram for what will surely be a mass viewership exodus of reality TV.
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In this week's Ad Age TV Commercials of Note, we have a man forced to watch a 7UP commercial while taking the proverbial dump. And, we also have mindless restaurant patrons imitating a guy who is choking, thinking it is the new Macarena. Weird. What will we think of next?
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