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Why Weblogs MatterMy co-blogger on MarketingFix, Rick Bruner has written a concise email in response to a journalists query, "I am working on a story about the growing number of bloggers, or Web loggers, on the Internet. I'm trying to get expert insight into why this is taking off." If you want to know what this whole blogging thing is, give it a read. Hot or Not Website Creators May Sue ABCBefore the flesh fest that has become ABC's Are You Hot?, there was hotornot.com, a website where you can rate the "hotness" of men and women...kinda like what you can now do on the ABC show. The creators of the web version, James Hong and Jim Young son't think there's anything wrong with the aBC show they just don't like ABC using the phrase "Hot or Not". "The issue would not be whether this type of show can go forward," Susan Hollander, an attorney for the two men, tells USA Today. "In the show they are using various forms of 'Hot or Not' in the introduction as well as in the 'Hot or Not' flashing section. We're considering whether there is the possibility of infringement." Hong and Young have sent ABC a cease and desist letter. I wonder though if they should just keep quiet and be happy with all the extra traffic they are getting to their site from people who think they are going to ABC's site. Interesting Ad of the Day Look closely and you will see that the gentleman is in receipt of certain services. Real ad or not? [via reverse cowgirl via Dubberly] -------- New Teen Mags Go For Sex Appeal Over Substance  "We appeal to an independent girl with enough self-confidence to wear our body-conscious and provocative clothing." So says the marketing director of Hotkiss, which advertises in the new Teen Vogue. Along with teen Vogue, we now have CosmoGIRL and ELLEGirl all claiming to preach "girl power". For advertisers, this is great. This is where the demographic bulge is...young teens. The problem is, this just starts all the stereotypes earlier in life. Be sexy and you will succeed. Girl power seems to equate to fashion more then it does to making a real achievement in life like learning to fly an airplane as one girl does in this USA Today article does. Our society is plastic enough as it is. How about some substance? ER Loses to CSIMy favorite show, ER, lost it's time slot to CSI last week when it was pitted against CSI for the first time. I do admit that ER's days are numbered although I still think the show has legs. Nothing wrong with being number two. I hope NBC can keep it interesting enough for another year or two. More from Medialife Survey: 45% of Media Executives See Spending Increase in 2003A study by InsightExpress and Mediapost shows 45% of media executives expect media budgets to rise in 2003. Online is the big winner with 36% predicting and increase for the upcoming year. The At Work Internet AudienceRegarding the new report from eMarketer, �An Elephant in the Room: The Online At-Work Audience�, Greg Bassett, VP of New Business Development at PinPoint Media questions its relevance in saying, �Television dayparts exist because of the number of people seeing your ad on TV,� he says. �A 30-sec spot after midnight is viewed by fewer people then during prime time, for instance, yet both ads run regardless. Online you are paying for impressions. If no one is online then your ad does not run, unlike TV. Therefore the number of people seeing the ad could not reach the levels committed to by the sites without the heavy usage during the day. So it is not a daypart at all. This is just another example of the industry not understanding what it does best. Deliver ads to real people. Something TV can't always say is true.� Supporting the study's relevance is Michael Zimbalist, Executive Director of the OPA. He says, �It�s about getting the right frequency to the right person when they�re in the right frame of mind.� And �the exclusivity of media is higher during the day -- if someone is working at 3 in the morning, they may be distracted.� Clearly, daytime is the Internet's prime time. Whether the self managing impression level delivery model is more important than frame of mind, exclusivity model is open for debate. More from MediaPost Joe Millionaire Doesn't Quite Win The WeekThe top 10 programs in primetime households and persons for the week of Feb. 10-16 by Nielsen Media Research are: 1. CSI (CBS), 16.7/25. More... MarketingFix HeadlinesFrom MarketingFix: New Discussion Group to Battle Spam False-Positives Fox Could Have First Ever Sweeps WinA CNN story points out that Fox could have its first sweeps win for the 18-49 demo. With the help of Joe Millionaire, American Idol, Simpsons 300th episode, and a Married With Chirldren special (did I miss that?), Fox could very well seal it up. 
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