Amazon to Drop Television Advertising
One of the biggest dot com advertisers, Amazon, has decided to drop televison from its media mix.
CBS MarketWatch Story (Audio)
New york Times Story
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Tough Times Ahead For NBCWith Fox and other network's reality shows crushing NBC, the network will need to move quickly to find winning replacements for its aging series if it wants to stay alive in the ratings game. "Developing a reality franchise that can replicate the cultural phenomenon of programs like American Idol, The Bachelor and Survivor is imperative for all the networks, but for NBC in particular," said John Rash, svp/director of broadcast negotiations for Campbell Mithun. But is a reality show the long term solution or just the quick fix? There was an article today's New York Times that questions the future of the whole reality genre since, if we go to war and TV becomes 24/7 news, reality will really become reality. In other words, will "fake" reality shows become a bad taste in everyone's mouths when all we see are body bags coming home? Reality programming is a popular fad right now. There will always be a niche for it but many networks are putting too many eggs in one basket right now in my opinion. But, hey, I just right a stupid weblog. The network execs and agency big wigs are the top honchos so they must know best, right?
Reality Show Gets the Big Advertising Buck The success of 'American Idol' has put Fox in a comfortable ratings positions and is allowing it to charge $950,000 for a :30 in the season finale. And media buyers are willingly paying that price as well as $550,000 for the finale of 'Joe Millionaire'. I say pay it while the audience is there. I also say the audience will be there about as long as the 'Who Wants to be a Millionaire' audience was. Everything You Ever Wanted to Know About Online AdvertisingThis, and other topics of importance where discussed at the iMedia Brand Summit in Coconut Point. The event, spoonsored by iMedia Connection, brings together luminaries in the online advertising space to discuss the state of the industry. There is a two part summary that will quickly bring you up to speed if you are interested. Part One. Part Two. Michael Jackson Freak Show Gives ABC First Win in Eight Years Last Week's airing of the Michael Jackson interview drew 27 million viewers giving ABC its first ratings win on a Thursday in eight years. Seems we all wanted to know what the deal is with all his plastic surgery and funky parenting methods. Opposite the special, 'ER' was the big loser with its lowest rating in the history of the show.
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