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Worse Than Reality Television: Michael Jackson's Face Do we really need an hour long television special detailing the morphing of Michael Jackson's face? The news department at NBC thinks so. It will be a Dateline special that will air during February sweeps. What's to know? He's got problems. He's ugly. What's the big deal? Oh yea, silly of me. Ratings. That's what it's all about. So all you media buyers out there, go get this one. Washington Post: NBC News Raises Eyebrows (washingtonpost.com)
Lifetime to Launch Magazine in AprilAn ad campaign is breaking today to promote the new magazine from Lifetime which will launch in April. Dow Jones: Lifetime Magazine Gears Up for Launch With Promo Push Monster Launches Skilled & Hourly Ad During Super BowlMonster will launch a new ad to promote a new job service that will cater to the so called "blue collar" category of the workforce. "Monster is the worldwide leader in connecting all types of job seekers and employers. The launch of our Skilled & Hourly brand expansion strengthens our 'Monster Works for Everybody' commitment," said Jeff Taylor, founder and chairman of Monster. "Skilled & Hourly is the latest example of how Monster continues to help every type of job seeker - from part-time hourly workers to full-time executives - connect with employers and quality job opportunities across all industries." Yahoo PR: Monster Launches Skilled & Hourly Initiative During Super Bowl Chili's Copies Schlotzsky's. Schlotzsky's Give Chilis a BreakSometimes it happens on purpose. Sometimes it is pure coincidence. This time it was a Chili's ad that ended up looking just like a Schlotzky's ad. "We cracked up when we saw Chili's new ads that look like ours--same beatbox guy and a strikingly similar set," said John C. Wooley, president and CEO of Schlotzsky's, Inc. "Looks like a clone. Apparently the Raelians have landed at Chili's." "Of course we're flattered," Wooley was quick to add. "Next year, we'll send our creative team to Chili's and pitch for their lucrative advertising account. We could sure use the money, and it looks like they could use an original commercial." Wooley has invited the Chili's creative team to Austin TX to have a little fun and to make sure they truly know South Austin culture. If they pass his test, he'll politly let them of the "copyright" hook. Wouldn't it be nice if more situations like this resolved themselves this way? Yahoo: Chili's Ads Give Nod of Approval to Schlotzsky's Deli Creative Team Golden Globe WinnersThe old razzle-dazzle apparently worked on the Hollywood Foreign Press Association, which gave "Chicago" three Golden Globe awards, including Best Motion Picture, Best Actress (Ren�e Zellweger), and Best Actor (Richard Gere), all in the Musical or Comedy category. It was the most honored movie of the night. Miramax was the big winner among studios, representing 10 of the 14 honorees. Entertainment Weekly: Here Are the Golden Globes Winners Boston Globe: 'Chicago' and 'The Hours' Win Golden Globe Movie Honors CNN: 'Chicago' and its Stars Glitter in Golden Globes ABC News: 'Chicago' and 'The Hours' Win Golden Globe Movie Honors
Advertisers: Stop Trying to be CoolCNN tried to be cool by adding so called slang to their newscasts and it ended up being a huge joke. Marketers have always tried to do the same with minimal success. Youth sees right through the attempt.
Teenage Research Unlimited, which has surveyed more than 100,000 teens in the past decade, says slinging slang is viewed as a hilarious and futile act of desperation. You can't plan cool. Once it's cool, it's not cool anymore so don't even try. What you can do is listen. Listen to youth. Listen to what they have to say about your marketing and then follow their advice. SFGate: Advertisers, the Middle-Aged Dis Youth With Slang -------- 
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