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Can't We All Just Get Along?
Justin Dumped Britney. Fred Durst likes Britney but she says she still likes Justin. And Justin is going on tour with Christina. This is getting interesting. How is this relevant to advertising? It isn't. Call it a commercial from your regularly scheduled Adrants programming.
Former D'Arcy Employees to Handle PhilipsOnly in the convoluted world of advertising agency mergers and aquisitions could this happen. D'Arcy closed after it's parent, Bcom3, was bought by Publicis. Philips had been handled by D'Arcy. So now Leo Burnett, division of BCom3, wins the Philips account...and staffs the account with former D'Arcy staff. Follow that? Neither did I. But here's how we, in the ad business make that all sound good: "The fact that we can maintain the world-class, integrated communications team we had in place and augment it with the added resources of the Leo Burnett network has made the difference in the selection process," said Enderson Guimaraes, head of global brand management for Royal Philips NV, in a statement. Right. AdWeek: Leo Burnett Gets Philips Brands AOL Wants Mel KarmazinAOL/Time Warner is aggressively wooing Mel Karmazin, president of Viacom, to be its next cheif executive. I suppose if anyone can give AOL/TW the much needed kick in the ass, Mel could do it. NY Post: NYPOST.COM Business: WARM MEL-COME By ERICA COPULSKY and TIM ARANGO Marketing Lessons Learned in 2002Anne Holland, a former marketing director and now editor of marketingsherpa sent out an email requesting lessons learned from the marketing community in 2002. She received over 600 replies and has published them in a report which you can download for free here. Definitely worth the read. Pop Ups Work...UnfortunatelyI hate them. You hate them. But they work. In fact, they work twice as well as typical banners do. I guess it's like telemarketing. We all hate it but there are enough suckers out there that take the calls so telemarketers keep shoveling their crap at us. Same with pop ups. If we click, they will pop. What's an angry surfer to do? Just get Mozilla. It kills pop ups. CNET: Pop-Ups, the Ads We Love to Hate Consumer Trend: 'Cocooning' to Transition to 'Butterflying'For years, marketers have been able to count on consumers to "cocoon". This lifestyle will change according to Unity Marketing, a marketing research and consulting firm that helps companies apply the concept of emotional marketing to corporate branding and marketing initiatives. "Consumers are emerging from their self-involved, self-centered cocoons to reconnect with the outside world. As they break forth from the cocoon, they are assuming a new leadership position in the social, political, cultural landscapes that define their identity in relation to the outside world," said Pam Danziger, president of Unity Marketing, today at the National Retail Federation Convention, Jacob K. Javits Convention Center, New York. "Consumers seek a new equilibrium between the roles they play in their inner and external worlds," according to Danziger, whose firm, in partnership with House & Garden magazine, just finished a study on luxury consumers that uncovered the trend toward "connecting." Unity Marketing studied homeowners with income of $100,000 or more and who have purchased luxury products and services in the last year. They rationalize that this demographic segment represents early adopters and their habits are harbingers of coming cultural and consumer trends. Unity calls this new demographic segment "Butterflies". It represents a trend towards more outward facing community involvement and connectedness between people and groups. "For marketers the single biggest challenge is that we must truly connect with our consumers by developing an ongoing, meaningful, two-way dialogue with customers, potential customers, and future customers. In the past, advertising and public relations, both one-way communications originating from the company, have dominated. But with the Internet, company web sites will become the central hub for two-way communication with customers. Every point of contact between a brand and the consumer must be reconfigured for two-way interconnectedness and new methods of communications must be established between customers, retailers, distribution partners and the company," said Unity's Danziger. "As the desire to cocoon retreats and the need to interconnect becomes the new dominant lifestyle trend, connecting why people buy your product or your brand with how you reach them and where you reach them takes on new meaning. Even more important will be linking the consumer with the brand and the company through meaningful two-way communications," added Danziger. Unity Marketing: "Butterfly" Consumers Emerge from their Cocoons Insider Info on Procter and GambleThe Vault just published its new insider research report on Procter and Gamble covering details about the corporate culture, compensation and benefits, P&G's "up or out" brand management promotion policy, and the multiple choice test they give to prospective employees. The Vault: Procter & Gamble, 2003 Edition: Vault Career and Industry Guides FootJoy Brings Back Sign Boy Ad Campaign Sign Boy, the doofus golf character is back in newly created spots (by Arnold Worldwide) that will begin airing February 8th on the ATT Pebble Beach Pro-Am.
Sign Boy will appear in the ads with Ernie Els, Davis Love III, Brad Faxon, and Ty Tyron among others. FootJoy Press Release: FootJoy #1 Shoe and Glove in Golf UPN Becomes Urban Programming NetworkUPN is shifting from it's previous line up that was designed to target a different audience each night of the week to one that will focus on one audience every night of the week. That audience? Young men and urban youth. MediaLife: New plan will target males and African-Americans Fox's Joe Millionaire Top Rated Show Monday Night"With hype running rampant, Fox's Joe Millionaire was the top rated show of the evening with a 12.8/18 at 9 p.m. - equal to its winning debut one week earlier. Comparatively, the new relationship/reality series was up 73 percent from its Boston Public lead-in (#4: 7.4/10)." [via MediaWeek Programming Insider] 
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