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B to B Ad Spending on the UpswingB-To-B Ad Spending Continues To Recover Business-to-business advertising figures for October, released on Friday by American Business Media, show a positive trend in the rate of decline in year-to-date b-to-b ad pages and spending. Overall, ad dollars were down 9% compared to October of last year, while pages were down 10.6%. Year-to-date spending decreased by 16.7% and pages by 16.9%.
Immersion: The New Product PlacementFox Sports Net: Highlighting Advertisers Tracy Dolgin, president of Fox Sports Net, is pioneering the use of what he calls immersion to bring content and advertising closer together. Dolgin says that the Best Damn Sports Show�s format provides ample opportunities for product immersion, from a KFC wings-eating contest between two of the hosts to a demonstration of Dockers stainproof pants.
IBM to Stop Marketing OS/2IBM Pulls Plug on OS/2 Marketing According to a posting on an IBM Web site, the company will stop marketing OS/2 Warp V4 and Warp Server. However, it will offer support for the products until December 31st, 2004.
Newscast Interupted by NakednessWe interrupt this newscast to bring you boobs If no nudes is good news, then Salt Lake City viewers got a dose of the other kind Wednesday morning when the Mormon station KSL-TV station inadvertently cut away from its newscast to footage of bare-breasted women and a man with his hands down his pants. Complaints followed. Producers at the studio didn't know what was happening, as the footage never appeared on their monitors. KSL executives say they have no idea how the racy video made its way into the "Eyewitness News Today" broadcast. In fact, several of the 60 viewers who complained said they could still hear �Eyewitness News� anchor Terry Wood�s voice during the interlude. The station now believes the footage was from HBO�s adult comedy �Mr. Show with Bob and David.� The local cable provider, AT&T, said it could not have been the source of the video, but only AT&T customers saw it.
Froogle Story Hits the "Real" MediaNew York Times story following on the Froogle story scooped yesterday on MarketingFix and on this site. New Test Site From Google Focuses on Products for Sale Another Dumb Television Programming MoveUp there on the Television Executive's Idiot Idea list: ABC moves 'Practice' time slot ABC did an about-face Wednesday and announced that it plans to move David E. Kelley's legal drama "The Practice" out of its longtime Sunday 10 p.m. berth to 9 p.m. Monday next month to make room for its revival of the police drama "Dragnet."
Google Launches Shopping Site Called Froogle Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase. Amazing stuff. Google is pumping out new products at a blistering pace. No more will you have to go to several sites to shop for competitive items. Just go to Froogle. More on this MarketingFix scoop here. And stay tuned here for more on this exciting announcement. UPDATE: Additionally, as pointed out to me by Olivier Travers, one of the MarketingFix crew, it may not be all it's cracked up to be: Well, I'm not losing sleep over it. It's simply useless. You can quote me: the current implementation (for books anyway) is garbage. It demonstrates they don't even have a clue about what taxonomy is about (this we already gathered from their use of the ODP, a piece of garbage ...) And sorry but this "frugal" thing is the negation of commerce. It's simply laughable.
UPDATE II: More in depth commentary from Olivier on MarketingFix. UPDATE III: My own initial take on this, barring Olivier's very insightful comments, is that Google may have a good product here even if it isn't a complete one. It's simplicity and the fact that it will be present on the Google home page will make it immediately known to everyone who uses the Internet. And you know most people, unlike the hard core users, gravitate to these mass market, all- in-one, simple interface approaches. Google is a very familiar and very friendly interface. I look at Froogle as a simple starting point for an online shopping excursion. From there, I can quickly drill down to other shopping sites from within the search results. Will it be the most complete listing of available products within a category? As Olivier claims, no it will not. But, for my simplistic mind, that is OK at the start. UPDATE IV: Juicy comments pro and con on this whole Froogle thing. Read what the MarketingFix editors think as well as others. -------- Fun With Men's UnderwearA nice Holiday themed Microsite where you can play with Men's underwear. Bathroom Advertising: Good or Bad?This, from the ever vigilant crew over at BadAds. The do have some good point to make. What ever happened to reading the paper while in the bathroom. Now we have to watch videos? Going to the bathroom is, if you're lucky, boring. You don't want any surprises when you pull down your pants. You just want to unload the goods and get back to the real world.
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