@d:tech: Internet as Part of The Mix
An interesting article on the humbling of an industry.
@D:Tech Show Loses Some Of Its Swagger
More here.
--------
|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Europe Catches Up With U.S. on Tobacco Advertising LimitationsForbes.com: EU Vote Brings Tobacco Advertising Ban Closer A crackdown on tobacco advertising in the European Union came a step closer on Wednesday when Members of the European Parliament (MEPs) backed a ban on cigarette promotion in a wide range of media. And from David Byrne, European Commissioner for Health and Consumer Affairs:
"What we are looking at today is, probably, the legislation which bans advertising of tobacco in newspapers, magazines, periodicals, on the radio and Internet. I am very, very pleased about this.This will help reduce tobacco consumption by removing the image that tobacco is 'cool'. I predict that this legislation will be in final form by next summer."
EU ban on cigarette advertising clears parliament - EU Business EU Parliament backs tobacco advertising ban, health ministers ... - AFX Press European Union Seeks Tobacco Ad Ban - Seattle Post Intelligencer San Francisco Chronicle - CNN Europe - and more »
Newspaper Ad Revenue Up in Q3At Long Last: Ad Revenue Edges Up In 3Q After six quarters of negative year-over-year comparisons, newspaper ad spending edged up 1% to $10.7 billion in the third quarter, according to the Newspaper Association of America's preliminary estimates released Tuesday. On the down side, help-wanted woes continued to partly offset gains in other categories. Every little bit counts. More on Trash TV Victoria's Secret to Keep Heating up the Networks It is the kind of ratings battle that could only take place on American television: the finale of "The Bachelor" versus the second annual televised "Victoria's Secret Fashion Show" -- or, to put it another way, true love versus skimpy underwear.
Pure Low Brow Guilty PleasureABC to search for "Hot" hunks and babes Marking the latest entry in a parade of gonzo "reality" shows headed to U.S. television, ABC will scour the nation in search of undiscovered hunks and babes to compete for top eye-candy honors in an upcoming series titled "Are You Hot?"
Yes, I will be tuning in. Also, I think the folks over at AmIHot might want to check with their lawyers on this one. And Now the Serious Side of @d:techYahoo's chief solutions officer (OK, have we gone crazy yet with these CxO titles) spoke to the audience about the Internet as a supporting medium to others and the importance of dayparting. Dayparting Can Boost Ad Campaigns He said an advertiser like Budweiser might do a good job of reaching consumers at home with TV and print; on the road with radio; and at play with outdoor advertising. However, when it comes to work hours, taking up a large chunk of the day, the advertiser is mostly absent.
Fun at @d:techShameless Who's Who @d:tech People Round Up from Executive Summary: Ladies and Gentleman, the Internet advertising industry is back. That's my assessment from spending all day at @d:tech yesterday. I know CMR just reported that the Internet ad industry was suffering worse than the rest of the ad world, but I've never believed that CMR truly gets this industry. At least I've never partied with any of their execs at an @d:tech event. And last night, let me tell you, NY was partying like it was 1999.
"...getting drank under the table (at) Modem Media's happening party by perhaps the loveliest old timer, who must remain nameless on threat of severe physical violence, which at this point I wouldn't put past her."
-------- Break the Myth: 18-34 is Not the Only Target AudienceYoung creatives and media buyers everywhere: Read this article . Read this 5 times. Read this 10 times. Let it sink in. It will change everything you have been told about the "older" generation" and will make you realize that marketing money spent on this target is money well spent. USATODAY.com - Some consumers want ads for a mature audience Folks over 50 are being hailed as the new yuppies � about one-third of the U.S. population but controlling three-fourths of the wealth. They wield $1.7 trillion in annual buying power, according to mature-consumer consultants Age Wave Impact. They have a stranglehold over certain industries: 80% of luxury travel purchases, 48% of luxury auto sales, 41% of all new car and truck sales, 77% of prescription drug sales and 61% of over-the-counter drug sales.
Brand and Direct Can Co-Exist OnlineA good article explaining the purpose and place for brand and direct approaches online. It's not one or the other. It's both. Line56.com: Online Marketing and ROI There lies the true beauty of Web marketing. The reason we are able to tie brand advertising and direct marketing so closely together is that we are able to collect data so much more effectively online than in the offline world. We know where people are going on our site, how long they're spending on each page, what they buy, what they don't buy, when and where they enter our site, and so on. We are also able to glean information such age, gender, zip code, job title, income level, marital status and more. This type of information is exactly what we need to craft messages specifically targeted to each consumer. The more we know about our customers, the more accurate we can be in our use of brand and direct messages.
A Day in the Life of a Stressed Out Interactive Agency HeadHumorous! We'll start by painting a picture of her. She heads up a small online media group housed within a larger media group for a full-service midsize agency owned by a holding company (say that 10 times fast). Anything that could be clicked on, viewed through, or digitized falls within her domain. She gets bombarded with calls and emails all day when she's completely understaffed and often eating lunch at her desk. She's cynical, stressed, a survivor of the dot-com fallout, and yet still passionate about her work.
|
|