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The Emmy Awards May Air on HBOBig 4 countering HBO's Emmy offer The showdown over the Primetime Emmy Awards is set for a climax today. The Big Four networks are scrambling to find a way to keep the Emmys from bolting to HBO in an unprecedented five-year, $50-million-plus deal
UPDATE: Big Four networks keep Emmy rights in $52 million deal Oh well, HBO tried. Plaxo: The New NapsterSean Parker is at it again. This time it's not about the sharing of music but the sharing of contact info. I think it is a very cool tool. Here's how it works: A Plaxo user sends plain-text e-mails to friends and colleagues requesting contact information updates. Recipients can reply to the request by updating their info in the template provided or by e-mailing free-form text, which Plaxo parses using natural language processing technology. It integrates seamlessly with Outlook. Eventually everyone has the software and whenever you update your contact info, it is automatically updated to everyone in your contact list. Sure it's beta and there are bugs. Also, I'm sure some people will hate getting requests to update their contact info. There has to be some big brother marketing scenario to this down the road though:-) Story on Wired: The Waste That AOL Creates You've received one right? Oh no, not one, you say? But 10, 20, 50? You know what I'm talking about. Those AOL discs that come packaged in everything from magazines to Sunday newspapers to grocery store bags. Well, someone is now trying to collect all that waste: The two Californian men who kicked off the campaign have now gathered more than 80,000 of the promotional discs.
The Economics of Squad Car AdvertisingThere has been at least one story every day for the past three weeks about police car advertising. Government Acquisitions, the North Carolina based company offers to provide a fully functional squad car to municipalities for $1. In today's economy, that is practically impossible to turn down. Personally, as an ad medium, I am against it. It is like ads in the high school yearbook or ads in a church membership directory. Some things should remain adfree. While I see the economics of it, it just doesn't fit even in this fast moving world of commercialism. Having said that, it all depends of the execution of this program. Are the cars going to look like Indy 500 Logomobiles or are they going to be selective and tasteful in approach. Time will tell. Many police departments will give it chance. The trouble is, it will be near impossible for departments to stop once they start as the squad car money will have reallocated or cut from the budget. Very careful and clear thinking needs to go into this before a move is made.
Government Acquisitions, Inc., a North Carolina-based company, is offering to lease new squad cars to municipalities for $1 a year in exchange for allowing companies, such as McDonalds, to place their logos or ads on the squads.
The Best E-Marketing News Site Well that headline is just a tad bit biased but what the hell. It's a little bit of self promotion for a new weblog that I have started with some other marketing associates of mine. The site is called MarketingFix. It's your daily fix for all things e-marketing. News items aggregated into one location so you don't have to. We do the work. You just enjoy the read. You get news and you get our wit and insight. We see a sham, we call it. We see something great, we'll let you know about it first. Whose behind this? Well, yours truly. Rick Bruner of ExecutiveSummary.com, John Engler of Inluminent, Robert Loch of DrunkGuerilla and other sites, and Olivier Travers of The End of Free...and other sites. Enjoy....but don't forget to keep reading adrants too. There will always be different and interesting items here as well.
Mergers and Aquisitions: Be Careful What You Wish ForI have said it over and over and over....bigger is NOT always better. Read what's happening to Interpublic. Forbes.com: All Eyes On Interpublic's Client List NEW YORK - It looks as if Interpublic is the AOL Time Warner of the advertising industry, unable to manage its unwieldy acquisitions. If companies would concentrate on shoring up what they already own rather then just trying to be the biggest, maybe there would be more companies out of trouble today then in. The Puffery of Brand Positioning BEER MARKETERS READY 'HEALTH' BREWS
"Every three to five years something like that happens," Mr. Davis (Heineken USA's vice president of marketing) said, "and it goes nowhere."
Upstart Long Beach Brewing Co. this month begins testing Thin Ice, with 1 gram of carbohydrates per serving, while Anheuser-Busch Cos., hard on the heels of its low-carb Michelob Ultra, is relaunching Doc's Hard Lemon as a lower calorie, lower-carb version of the original.
Would Ad Agencies Partner With SI's and Consultants?...if systems integrators and consulting companies can find a reason to partner, why not consider inviting the agencies to the party? This is a very interesting point put forth by David L. Smith in today's Online Spin. Would ad agencies who are in dire need of help today, consider merging/partnering with consulting firms and system integrators? IBM bought PWC Consulting so SI's and Consultants see the need/benefit. I have worked in enough ad agencies to know that it will be a tremendous hurdle, to say the least, for an agency principle to "admit" that there are better companies out there doing front end corporate strategy. It's something that should be considered though. Read his article and make your own judgement. Movies Online: Just Plain Dumb For NowA new company, Movielink, has formed to offer movies online legitimately. It has partnered with 5 major studios. Chief Executive Jim Ramo claims, "With more than 25 million broadband residences, we believe the market is now ready for the launch of a new Internet movie rental service." Maybe, but Jupiter Research disagrees saying that less then 10% of consumers want to download movies to their PCs. Linda Loizides of Jupiter Research says, "Movielink proves the infrastructure can be built to deliver movies on demand. It proves the studios can work together. It doesn't prove there's a market." I tend to agree. The movies are 500MB downloads. Even with broadband, that's a 90 minute download. And unless you are one of the few that has your PC hooked up to your sound system, your going to get sound quality reminiscent of 50's television. I mean what's the point when you have Netflix and a Blockbuster on every corner? Yes, movies "online" will happen but it will most likely be through your cable provider and a video on demand service. 
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