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Adrants » Week of: 28-Jul-02
« Last week 21-Jul-02 | This archive, pg:  1  |  2  | Next week 4-Aug-02 »

Another One Bites The Dust

Uh Oh...

From the New York Times:

Ziff Davis Is Said to Plan a Bankruptcy
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by Steve Hall    Jul-29-02    




And Now From The Truly Amazing Department...

In this business we fight so hard to reach those all important potential customers yet hoping we do not "buy" too much waste along the way.

Now, we have a technology that allows you to "beam" sound to a person and only one person from about 100 feet away. How would you, advertisers of the world, like to send a separate message to every person standing in the lobby of a big sporting event. To personalize to the minutia your commercial message. Read about this technology. It's cool. Of course, while it allows for that all important targeting we crave, it will not create the hyper-individualized demographic profile also needed for this technology to make any sense. I guess someone else will have to invent that. Oh wait, I got it....just put a chip in everyone's head that broadcasts their demographics and lifetime buying habits. See? There you go marketers. Now go market!

Hearing is Believing
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by Steve Hall    Jul-29-02    




Apple's Switch Campaign

You knew it had to happen. Let the spoofs begin!

http://www.macboy.com/cartoons/switch/gates/switchgates.swf


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by Steve Hall    Jul-28-02    




Who me? Responsible?

We have always been a litigious society but it is just getting ridiculous. Punch someone and you can sue the person you hit because you broke your finger. Sue someone because hot coffee burned you. Blame teachers for your child's bad behaviour in school when teachers are given no ability to discipline.

Now, you can sue someone because food makes you fat!

Fat man sues food chains.


Is this man so idiotic as to think that fast food is actually healthy? Use your head people! It's called common sense. Have we become so stupid as to have to rely on a court to determine common sense. No one wants to take responsibility for anything these days. We have become a lazy bunch of losers who blame everyone else for our faults and shortcomings. It's just sad. It's very sad.

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by Steve Hall    Jul-28-02    




An Ad Recovery?

Interesting news clips from Rick Bruner's Executive Summary Newsletter

Signs of Ad Recovery


There is nothing we marketers love more than drinking our own bathwater. Here's my contribution: a list of headlines I've seen in the last week or so that would seem to indicate a rally in the flagging ad market for the second half of this year. Wishful thinking? All I know is that in the pundit business, three makes a trend, and here are six hopeful articles:


The only spoiler to all this good news is McCann-Erickson's famous ad industry prognosticator, who recently downgraded his estimates for 2002, but only slightly, and either way he's still predicting growth over last year (now of 2.1% instead of 2.4%). As reported in MediaPost, he explained his downgrade by saying, "In December I was too optimistic. Now I'm too pessimistic."
- Rick Bruner 7/17/2002 permanent link  

Now, it's just a matter of how long we have to wait.


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by Steve Hall    Jul-28-02    




Adrants » Week of: 28-Jul-02
« Last week 21-Jul-02 | This archive, pg:  1  |  2  | Next week 4-Aug-02 »