If Ever You Sense a Traitor in Your Midst, Here's How to Sniff Her Out

Gift shops aren't exactly hotspots of envy. When I think "gift shop," I think over-expensive cigarettes, travel deodorant and hand-whittled local goods.

But there's this gift shop in St. Louis called Lusso. If its advertising is anything to go by (and when would it ever lie?), objects from Lusso compel people to steal, pick fights, and take back wedding presents.

Maybe it's the handmade gift-wrap service. See acts of insanity here:

o In certain cases, there is no honor among maids.
o Always remember who was absent from the cha-cha line.

All this to tell you Lusso's moved to The Crescent on Carondelet Plaza. Now that you know, go thee forth and wreak havoc. Agency: Rodgers Townsend, St. Louis.

Because the Hard Way's Just Funner

Ebert & Gerbert's tapped Colle + McVoy -- less its agency than its partner in crime -- to help blow out the candles on its 20th anniversary.

Maybe because the retainer was so high, C+M decided to give the sandwich guys a run for their money. They built the world's largest air vortex cannon and blew the candles out from 180 feet away. See it all at Candle Cannon.

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Gear Factor: 'Come Fly Away in a Car-Shaped Balloon!'

Check it out -- a car that both flies and wheezes.

Video of the levitating wonder was sent to us by Gear Factor to promote its "flying" brands campaigns. If conditions are right, the balloons can play outside, too. GF calls its work "ambient media." Ooooh.