8 Tactics for an Effective YouTube Social Media Strategy
YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.
Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.
Think about it.
People just go straight to YouTube whenever they want to watch "something." That means the chance of your content getting viewed is pretty huge. If you produce popular content like a tutorial video, YouTube is a great place to share it with the world. Instead of using a website only, you can incorporate YouTube as a part of your marketing strategies to get the word out more widely.
8 Techniques to Amplify Your YouTube Marketing Strategy
Everyone can post videos on YouTube, but not all get the same amount of exposure and engagement. The reason may be the irrelevancy between video content and the brand itself.
For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. That's why many fail to get viewers and subscribers even though the creator has made hundreds of videos on his channel.
You must pay attention to several tactics when using YouTube marketing for your business.
1. Post high-quality content
The type of content you post is important because it will determine how many viewers you will receive. For example, a video marketing that is only a few seconds long won't be shared or watched by anyone. You need to post videos at least 2 minutes long to get noticed.
The content should also be interesting because viewers will stop watching if it's not engaging enough. Your videos should make people want to watch the next video you upload.
2. Understand the trends on YouTube
YouTube has its trends that may seem irrelevant to your business but can help you gain more engagement and subscribers. For example, YouTube Rewind is an annual video that highlights the most popular videos on the site for that year. You can make your own rewind version by including special events that help your business grow in a year.
Include your customers in your videos as well. They would be very happy finding themselves recognized by the brand they always purchased from. This can increase customer retention and help you build a strong community.
3. Use appropriate tags for your content
Hashtags are critical for YouTube marketing. YouTube uses hashtags to sort videos into their own category, allowing users to easily find the video content they are looking for.
Don't use too many hashtags on one post, as it can get your content buried under all the other random tags. Stick with 3-4 relevant tags, and you'll see a huge increase in engagement.
4. Do competitor research
Why is competitor research important? There are thousands of business channels on YouTube, and a lot of them are your main competitors. You may not realize it yet, but you should consider competitors as your challenge in getting viewers.
Competitor content reflects what they are offering. Learning about their actions will help you understand their purpose in posting videos. You can then reverse engineer this by making your own content that fits your niche and possibly makes a greater one than your competitors.
5. Optimize your video titles and descriptions
YouTube SEO is a search engine that allows users to search by keywords. Make sure you use keywords relevant to your niche and the topic of your video. This will help you get more views on your videos when people search for them on YouTube or Google search engines. Don't stuff keywords in your title, as it can lead to people clicking off from viewing the video when they see it's irrelevant or spammy.
6. Post regularly
If you want your YouTube channel to grow, you need to post at least 1-2 videos per week on your channel so people can know that your business exists on YouTube and they can subscribe to it.
This way, if they like the quality of your videos and the information provided, they can subscribe and continue watching more of them in the future. Regular posting also makes people anticipate what kind of information they will get from each new video you post on your YouTube channel.
7. Identify your target audience
Knowing the audience is essential because it will help you know what type of content they want to watch. For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement.
It's vital to narrow down who your audience is and makes a buyer persona out of it. Make sure to understand what your audience truly wants. If you don't know, watch videos in your niche and see what they like.
8. Add a call-to-action
Include a call-to-action in your description of the video, asking viewers for comments or questions about what they just watched, directing them towards other videos that have information about what they are looking for, or asking them to subscribe if they liked what they saw in order to keep up with future updates on the channel.
Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw.
YouTube makes a great platform to share your business videos. With YouTube, you can reach out to a wider audience beyond borders. Imagine you can connect to people across the world without physically visiting them and informing them about your products.
Incorporate YouTube in your marketing strategies, but it's essential to be aware of what you're posting. Make sure to do some research, identify your audience, and understand the YouTube rule (tags, keywords, descriptions, etc.) if you want to stay ahead of the YouTube marketing game.
This guest post was written by Andre Oentoro, founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). You can find him on Twitter, LinkedIn and email.