The Ultimate Google My Business Optimization Checklist
Before getting into any details, let's first look at what Google my Business is. As the name exhibits, Google released this tool in 2004 to revolutionize how you showcase your business on the web.
The sole purpose was to make a separate platform where you can communicate and connect with your clients, employees, and business partners. With this tool, you can create posts, enlist products or services you offer, and much more. Undoubtedly, GMB has helped many companies increase business profits exponentially.
Google My Business is important for getting new customers and compels your existing customers to avail your services again. It can truly be a game-changer for your business and can help massively in increasing sales.
However, optimizing GMB can be technical and confusing. However, once you crack the code, it's all going to be worth it. Let's take a look at how you can optimize your growth with it!
Creation of Google My Business Optimization
Before any other technicality, you must physically own or create a Google My Business. You must have interactive sessions with your customers to understand the demand patterns. These interactions might take place at your location or the customer's location where you will offer your product.
Another condition for GMB is that you must ensure that your business is already open or you plan to open it within 90 days. If you fail to do that, all your hard work will go to waste, and the investment will be lost. You'll have to start from scratch.
However, you can count on Google My Business optimization experts and save yourself from the hassle.
Add Details of Your Business
The next step is adding your business to Google My Business. After you have created a My Business account, you must enter the details of your business such as what services you offer and what type of product you sell, etc. Google My Business Optimization experts can guide you to ensure that you add relevant yet informative details only.
Make sure that you only add the correct information. Don't forget to cross-check it. If you give the wrong information about your business, not only will your customers be misguided, but you'll also end up harming your overall credibility.
Create Categories for Your Business
This point is a must-have on your Google My Business checklist. After you have added your business, you need to add categories. Google lets you pick one primary category and up to nine secondary categories. Google My Business optimization must have all the categories involved.
For example, let's say that you have a bakery business. What does a bakery offer? It offers savory items, cakes, patisseries. That's the primary category. Moreover, what else does it sell? It sells various food items like cakes, pastries, crisps, and much more. These items can be added to the second category.
It's very important to add the best categories for your business because it has an in-depth link with SEO. If someone searches for cakes or crisps on Google, the chances of your bakery appearing will increase.
Prove your Business is Legitimate
Well, how can I even do that? We bet you must be wondering that! It's pretty simple!
It's done so that the platform and customers know that they're working with a genuine business, and it'll save them from being worried about getting scammed.
To verify your account, go to my business and open your listings. Click the button that says "verify now" to verify your account. You'll find two options to verify your account, either via postcard or via mobile phone.
Either you'll be sent a postcard, or you'll receive a phone call explaining the verification. Google My Business Optimization experts can share various tricks on successfully completing this step with you.
Moreover, it's also crucial that you interact with customers timely. Never leave your customers uninformed; make them feel that you care. Don't wait for them to look up your business to know about it, rather let them know who you are and what services you provide via various marketing techniques!
We'd also recommend you never miss a chance to interact by putting up various offers. You can make your customers happy that way.
Reviews are Always Important
Asking for reviews can help so much more than you can imagine. Here's why you should always ask your customers for reviews:
- It'll help you improve your services by overcoming the flaws. If a customer leaves a bad review, you can work on it to improve your services.
- On the flip side of the coin, if a customer posts a positive review, you know where you stand at! Moreover, it'll also attract new customers. For instance, they'd want to try out your services too!
Set the Location
Adding a location is vital during optimizing Google My Business. If you own a physical business and have an office, don't forget to take advantage of this plug-in.
While searching for any service or product, don't we all prefer the ones that have a physical location? Google maps can help a lot in this scenario!
Let's put it this way, suppose you own a construction company. You've told your customers about the office. Now you must tell them where you can offer your service. Don't forget to add in all the areas where you provide services.
It's particularly handy if you have an international company and a vast clientele.
The Final Verdict
Google My Business is a great platform to grow your business exponentially. By following some simple steps, you can reach new customers and boost your search engine ranking. And if you need any help with it, Google my Business optimization experts are always a phone call away! You can seek quite meaningful information from them.
This guest post was written by Joseph Dyson, a marketing expert who has been working with Search Berg for the past few years. His strategies have helped many businesses reach new heights. For further information regarding the company, you can reach out to them.